WPP

Senior Business Director

Posted 24 Days Ago

Easy Apply

Be an Early Applicant

Gurugram, Haryana

In-Office

Senior level

AdTech • Marketing Tech

The Role

Lead a segment within the business portfolio, guiding a team to achieve client media KPIs through strategic planning and effective communication across media channels.

Summary Generated by Built In

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Lead a significant segment within the HMCL_IBU business portfolio, strategically guiding a team to achieve client media KPIs.
Reporting of the role

Reports to the client lead for the business.
3 best things about the job

Gain full-funnel agency exposure in a horizontally integrated structure, offering holistic experience across the ecosystem and expanding your WPP and market network.
Become a recognized category expert in the 2-wheeler segment, leading strategic conversations across various platforms.
Grow your leadership style within an agency committed to nurturing talent.

Measures of success
In three months, you would have:

Earned client confidence through deep business understanding and expert media planning knowledge.
Established strong internal relationships within the WPP ecosystem for efficient navigation.

In six months, you would have:

Demonstrated hands-on industry knowledge and the ability to discuss measurement metrics across touchpoints based on campaign objectives.
Built a cohesive team and mentored them to excel.

In 12 months, you would have:

Independently led and delivered on cross-client KPIs, becoming a standard-bearer for the company's vision.

Responsibilities of the role:

Engage in strategic planning and develop 360-degree planning approaches for new campaigns.
Extract insights through data mining and articulate clear strategies.
Effectively communicate with internal and external audiences across paid, owned, and earned media.
Ensure meticulous attention to detail and accuracy in all submissions.
Secure industry recognition through awards at forums like FOM, Cannes, Smarties, and RAMAI.
Oversee all aspects of client media campaigns across brands and media channels.
Supervise and design media plans using relevant tools.
Foster a culture of innovation, encouraging contributions to creative media solutions.
Proactively offer client inputs and directions, ensuring responsiveness to client needs.
Initiate and drive quality analysis and cross-category case studies.
Facilitate team development through on-the-job coaching and developmental training.
Ensure smooth team functioning and timely resolution of conflicts.

Skills and Experience

Minimum 14 years of experience , with last 1 year in a similar role.
Possess acute inquisitiveness and an entrepreneurial mindset.
Demonstrate excellent communication, presentation, and client management skills.
Exhibit strong business acumen for resource allocation and effective proposition selling to clients, with revenue responsibility.
Understand 360-degree mediums (offline & online) and their impact on client businesses, including media buying, planning, brand investments, and tool utilization.
Exhibit maturity and stature required to manage an existing team and clients effectively.
Prioritize client and people management and servicing.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.