Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview:
Reporting to the Director, Business Development, the Sr. Business Development Manager will play a key role in driving strategic partnerships and leading the commercial structuring, negotiation and execution of commercial arrangements across Studio Business Group (SBG). SBG supports PlayStation Studios’ first-party business, working across studios and teams to enable the development and delivery of world-class gaming experiences. Working within the broader business development strategy, this role will lead deals from initial evaluation and commercial structuring through negotiation, contracting, internal approvals and execution. The Sr. Business Development Manager will work closely with Legal, Finance and business stakeholders to evaluate deal economics, develop commercial terms, navigate contractual and IP considerations, and drive deals toward successful completion.
The successful candidate will be an experienced and confident deal leader who combines strong commercial judgement with disciplined execution. They will be comfortable independently leading complex negotiations with external partners, while recognizing when strategic, financial or risk considerations require alignment or escalation to the Director and other senior stakeholders.
This role is located in the UK and you will operate as part of a global team, with primary responsibility for commercial matters in Europe and support for matters in other regions as business needs require.
What You'll Be Doing:
Deal Management & Negotiation
- Lead and manage commercial negotiations and strategic deals from initial opportunity assessment through execution.
- Develop negotiation approaches and commercial structures aligned with established business and commercial objectives.
- Evaluate deal economics, key value drivers, financial implications and trade-offs to support recommendations and decision-making.
- Negotiate with external partners and identify practical solutions that balance commercial opportunity with appropriate management of risk.
- Partner with senior business development and business leaders on particularly complex, high-value or strategically significant transactions.
Commercial Structuring & Contracting
- Develop and negotiate commercial terms across a range of arrangements, including partnerships, licensing and other strategic commercial arrangements.
- Partner closely with Legal, Finance and relevant business teams to evaluate contractual, licensing, intellectual property and financial considerations.
- Translate business requirements and negotiated positions into clear commercial terms.
- Identify commercial, contractual and operational risks and work with appropriate stakeholders to develop solutions or escalation paths.
End-to-End Deal Execution
- Support the commercial management of agreements throughout their lifecycle, including amendments, renewals, extensions, commercial issues and exits, working with Legal and relevant business owners as appropriate.
- Manage the deal process from initial evaluation and negotiation through contracting, approvals, execution and handoff.
- Coordinate cross-functional stakeholders throughout the deal lifecycle to maintain alignment and drive timely decision-making.
- Develop business cases, deal recommendations and materials to support internal reviews and approvals.
- Maintain clear documentation of commercial positions, approvals, commitments and key decisions.
- Contribute to the continued development of deal-management processes, tools and governance.
Stakeholder & Partner Management
- Build strong relationships with internal stakeholders and serve as a knowledgeable commercial partner throughout the deal process.
- Act as a trusted commercial partner to business leaders and cross-functional stakeholders, providing advice on deal structures, commercial terms, negotiation strategy, rights and obligations, and commercial risk.
- Develop and maintain trusted relationships with external partners.
- Navigate differing priorities across internal teams and external partners to build alignment and move negotiations forward.
- Support ongoing partner relationships and identify opportunities to strengthen or expand commercial partnerships.
What We Are Looking For:
- 8+ years of experience in business development, deal management, commercial strategy, partnerships or a related field, with a demonstrated track record of independently leading complex commercial negotiations.
- A bachelor’s degree (or equivalent qualification or relevant professional experience) in Business, Law, Finance, or a related field.
- Demonstrated experience structuring, negotiating and executing commercial arrangements, ideally within gaming, entertainment, media, tech or other IP-led industries.
- Strong commercial acumen with the ability to assess deal economics, value drivers, financial trade-offs and business implications.
- Working knowledge of commercial contracts, licensing and intellectual property considerations, with experience partnering closely with Legal.
- Experience managing deals across the full lifecycle, including negotiation, contracting, approvals and execution.
- Strong stakeholder-management skills and experience working across complex, cross-functional organizations.
- Ability to build credible and productive relationships with external partners.
- Sound judgement and the ability to balance commercial opportunity with legal, financial and operational considerations.
- Strong organizational skills and attention to detail, with the ability to manage multiple deals and priorities simultaneously.
- Excellent written and verbal communication skills, including the ability to clearly communicate commercial issues, trade-offs and recommendations.
- High standards of professionalism and integrity.
- Some domestic and international travel will be required.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Skills Required
- 8+ years of experience in business development, deal management, commercial strategy, partnerships, or a related field
- Bachelor's degree or equivalent qualification or relevant professional experience in Business, Law, Finance, or a related field
- Experience structuring, negotiating, and executing commercial arrangements
- Experience in gaming, entertainment, media, technology, or other IP-led industries
- Strong commercial acumen, including evaluating deal economics, value drivers, financial trade-offs, and business implications
- Working knowledge of commercial contracts, licensing, and intellectual property considerations
- Experience partnering closely with Legal
- Experience managing deals through negotiation, contracting, approvals, and execution
- Strong stakeholder-management skills in complex, cross-functional organizations
- Ability to build productive relationships with external partners
- Sound judgment balancing commercial, legal, financial, and operational considerations
- Strong organizational skills and attention to detail while managing multiple deals and priorities
- Excellent written and verbal communication skills
- High standards of professionalism and integrity
- Willingness to undertake domestic and international travel
PlayStation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PlayStation and has not been reviewed or approved by PlayStation.
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Healthcare Strength — The package includes medical, dental, vision, prescription coverage, mental wellbeing programs, disability, and life insurance. Feedback suggests coverage breadth is a consistent strength that helps anchor overall comp satisfaction.
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Retirement Support — U.S. offerings include a 401(k) with a company match along with student‑loan repayment and a college‑savings plan match. These financial supports are positioned as strong additions to total compensation.
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Parental & Family Support — Offerings include paid parental and family‑care leave, fertility and family‑forming support, backup care, and child developmental resources. Feedback suggests these programs are valued and contribute to a well‑rounded package.
PlayStation Insights
What We Do
PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media. This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics. We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.
