About the company
Ready to join Pernod Ricard, the world's the #1 premium spirits organisation with the industry's most comprehensive and diversified portfolio of premium brands including 18 of the world's top 100 spirits brands?
As Créateurs de Convivialité, our purpose is to inspire authentic moments of sharing through our iconic brands, including Absolut Vodka, Jameson Irish Whiskey, and Martell Cognac, sold in over 160 countries.
"Conviviality" is our secret ingredient, poured into everything we do, and rooted in every one of us who works here. Collective spirit drives our success, empowering you to craft your path and bring your authentic self to every occasion.
Role Summary
The Senior Business Development Manager is responsible for identifying and quantifying market opportunities to drive sustainable business growth.
Reporting to the Head of Commercial Finance, this role combines commercial strategy, financial analysis, and market intelligence to develop data-driven growth plans across all trade channels.
The primary focus is to assess the total market potential, segment the market by outlet type, customer profile, geography, and channel, and translate these insights into actionable commercial strategies. Working closely with Sales and Marketing, the role supports strategic decision-making, resource allocation, and route-to-market optimization.
Success Profile
The successful candidate is a commercially minded strategist with strong financial and analytical capabilities. They excel at transforming market data into actionable commercial strategies, enabling informed business decisions and driving profitable growth. By working closely with cross-functional teams, they ensure that market opportunities are accurately identified, prioritized, and converted into sustainable business results.
Key Responsibilities
- Market Potential
- Analyse market size, outlet universe, consumer trends, competitor activity, and category performance to identify growth opportunities across all sales channels.
- Segment the market by outlet type, channel, geography, customer profile, and sales potential to optimize commercial/ marketing investment.
- Recommend channel and outlet prioritization based on market potential and profitability.
- Provide commercial and financial analysis to support route-to-market decisions.
- Develop channel-specific growth strategies.
- Business Development
- Develop business cases for new market entry and distribution/numeric distribution expansion.
- Support commercial negotiations by providing financial analysis and profitability assessments.
- Evaluate investment opportunities and recommend initiatives that maximize return on investment.
- Reporting & Business Insights
- Develop dashboards and management reports to monitor market performance and strategic KPIs.
- Present commercial insights, growth opportunities, and strategic recommendations to senior leadership.
- Monitor key industry trends and benchmark company performance against competitors.
Qualifications & Experiences
- Bachelor’s degree in finance, Business Administration, Economics, or a related discipline.
- 10-12 years of experience in Commercial Finance, Business Development, Commercial Strategy, Revenue Growth Management, or Sales Planning within the FMCG industry.
- Strong experience in market sizing, outlet segmentation, financial modelling, and commercial analytics.
- Experience working with distributor-led business models and multi-channel sales environments.
Skills & Competencies
- Commercial strategy development
- Market potential assessment and segmentation
- Financial modelling and business case development
- Advanced analytical and problem-solving skills
- Strong commercial and financial acumen
- Data visualization and reporting
- Strategic planning
- Cross-functional stakeholder management
- Advanced Excel and Power BI (or similar BI tools)
- Excellent presentation and communication skills
Job Posting End Date:
Target Hire Date:
2026-12-08Target End Date:
Skills Required
- Bachelor's degree in Finance, Business Administration, Economics, or related discipline
- 10-12 years experience in Commercial Finance, Business Development, Commercial Strategy, Revenue Growth Management, or Sales Planning within FMCG
- Strong experience in market sizing, outlet segmentation, and commercial analytics
- Experience with distributor-led business models and multi-channel sales environments
- Financial modelling and business case development skills
- Advanced Excel skills
- Experience with Power BI or similar BI tools
- Data visualization, dashboard development, and reporting experience
- Strong presentation, communication, and cross-functional stakeholder management skills
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
