BETER is an international product group of companies operating in the B2B segment, specializing in fast sports and esports tournaments and technological solutions for their distribution.
BETER is the exclusive rights holder of tournament products, broadcasting rights, and official data, and ensures their organization through professional tournament operators, including Setka Cup and ESportsBattle, which conduct official sports and esports events in accordance with established standards and under the auspices of relevant federations and regulatory requirements.
As we grow across North America, we're hiring a Senior Business Development Manager to drive new business with US-facing sportsbook operators. This is a senior new-business role. You'll own the US pipeline end-to-end, navigate a market that changes state by state, and open and grow large operator accounts.
Responsibilities:
- Own the US outbound pipeline from start to finish: discovery, demo, proposal and integration kick-off.
- Land and grow large US operator and enterprise accounts.
- Track market and competitor movements state by state.
- Use referral-partner networks to reach key targets.
- Represent BETER's sports and esports products with senior operator stakeholders.
- Keep the CRM disciplined and hit agreed pipeline targets.
Requirements:
- 8+ years in B2B iGaming sales, ideally with sportsbook or data-feed providers.
- Proven US market experience and a strong operator network.
- A clear understanding of state-by-state regulation and US in-play/betting.
- Experience owning long, complex B2B sales cycles end-to-end.
- English (fluent).
We offer:
- Ability to work remotely.
- Competitive and timely payment for services.
- Flexible work schedule.
- Personal mentoring and coaching.
- Team building and corporate events.
- 100% paid sick leave.
- 20 working days of paid vacation.
- Paid child care leave.
Skills Required
- 8+ years in B2B iGaming sales
- Experience with sportsbook or data-feed providers
- Proven US market experience and strong operator network
- Understanding of state-by-state regulation and US in-play/betting
- Experience owning long, complex B2B sales cycles end-to-end
- English (fluent)
What We Do
BETER is the industry's leading provider of next-gen betting and gaming content. Our products BETER Esports, BETER Sports, BETER Live, and BETER Gaming are designed with the new generation of players in mind, all delivered to boost engagement, retention, and operator revenue.








