About the Role
As Senior Business Development Director, you will lead the growth of Commercial Services across the BDR Group. Reporting to the Global Head of Aftersales, your primary mission is to establish and drive a global commercial engine from a service perspective—ensuring consistency, maturity, and full alignment with our equipment sales organization.
This role is central to achieving our long-term service ambitions and transformation growth goals. You’ll define service sales policies, manage strategic planning and pipeline development, and build a high-performing global service sales network.
This is a new role to the business as part of our growth plans. So your experience to scope out requirements and build a new function within our Aftersales department will be key to our success.
Key Responsibilities will include :
Drive Aftersales Growth
Build and scale a global commercial services function within the Aftersales organization.
Support country teams in achieving service revenue goals and aligning offers post-acquisition.
Act as global Key Account Manager for cross-country commercial customers.
Develop Strategy & Governance
Co-develop the Aftersales strategy with the Head of BA Aftersales / Commercial and central portfolio teams.
Define and implement global SOPs, pricing frameworks, and commercial playbooks.
Identify and lead initiatives to achieve financial and customer satisfaction targets.
Lead Global Alignment
Build and manage a virtual global service sales network.
Ensure alignment between service and equipment sales pipelines.
Drive CRM and process maturity across clusters.
Monitor & Improve Performance
Establish performance dashboards and KPIs for service sales.
Collaborate with the CoE to harmonize pricing, standards, and tools.
Oversee NPS tracking and customer satisfaction improvement plans.
Key Relationships
You’ll collaborate closely with:
Central Portfolio Management
Commercial Sales & Marketing Teams
Commercial Centre of Excellence
Global Heads of Aftersales and Commercial
Country Business Development Leads and Trade Partners
Global key customers
About You
To succeed in this role, you’ll bring:
10+ years’ experience in commercial or service sales leadership within HVAC, heating, automotive, or similar industries.
Strong understanding of service sales models and installer networks.
Proven ability to build and scale teams across multiple geographies.
Experience driving best-practice implementation and organizational change.
Excellent stakeholder management and influencing skills.
Strategic mindset with strong analytical and commercial acumen.
Fluency in English; other European languages are an advantage.
Degree in Business, Engineering, or related field preferred.
About BDR Thermea Group
We are a leading manufacturer and distributor of sustainable climate and sanitary hot water solutions and services around the world. We provide smart thermal comfort solutions for residential and commercial buildings with near-zero carbon footprint. With over 7,000 employees across the world and annual sales close to €2.1 billion, we operate in over 102 countries and have 5 Business Development Units and 13 Manufacturing sites worldwide. We own and sell many of the leading brands for heating products, including Baxi, De Dietrich, Remeha, Brötje, Baymak and Chappée.
Our commitment to promoting internal mobility is a proof to our belief that every employee has the potential to achieve their career goals within BDR Thermea Group. With a wide range of career opportunities and development programs, we are dedicated to helping you grow and thrive both personally and professionally.
We invite you to explore the many exciting career paths available to you on our internal career page and take the first step towards realizing your full potential.
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
What We Do
We make the energy transition a reality. Our brands – trusted by installers and end-users in more than 100 countries in all European markets, Turkey and China – include Baxi, De Dietrich, Remeha, Brötje, Chappée and Baymak.
We manufacture close to our customers in 14 different locations in nine countries.
Our customers can choose from different technologies that allow them to reduce their carbon footprint while enjoying comfort in their homes.
Our goal is to help bring the energy transition closer. Our connected and integrated technologies enable the global shift towards fully sustainable energy carriers, such as heat pumps, hybrid and hydrogen boilers, and we work to reduce carbon emissions from our operations, suppliers, and products.
