Merkle

Senior Business Analyst

Posted 4 Days Ago

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IT Park, Talawade, Pune, Maharashtra

In-Office

Senior level

AdTech • Marketing Tech

The Role

Assist in planning and optimizing Affiliate Marketing campaigns, manage client accounts, analyze performance, and ensure effective campaign execution.

Summary Generated by Built In

The purpose of this role is to assist with the planning, reviewing and optimisation of Affiliate Marketing campaigns whilst supporting the team in reporting and managing client accounts.

Job Description:

Key responsibilities:
Focuses on day-to-day execution
Is responsible for performance analysis and competitive monitoring
Ensures campaigns are trafficked and pacing correctly
Proactively reviews and manages client data to ensure optimal performance on all campaigns
Executes Affiliate campaigns and is responsible for campaign setup, tracking and ad creatives

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Sokrati

Time Type:

Full time

Contract Type:

Permanent

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The Company

Atlanta, GA

4,000 Employees

Year Founded: 1971

What We Do

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.