Senior Business Analyst

Posted 7 Hours Ago
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IT Park, Talawade, Pune, Maharashtra
In-Office
Junior
AdTech • Marketing Tech
The Role
The Senior Business Analyst role involves optimizing Paid Social campaigns, client communication, performance tracking, and reporting to support business growth.
Summary Generated by Built In
The purpose of this role is to assist with the planning, reviewing and optimisation of Paid Social campaigns whilst supporting the team in reporting and managing client accounts.

Job Description:

Job description:

  • Maintain day-to-day client contact for SEM Campaign execution

  • Responsible for understanding client goals and agency deliverables

  • Responsible for contributing ideas to grow the client's business

  • Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text.

  • Tracks, analyses and summarizes program results and progress

  • Provides clients with budget updates

  • Help prepare and research needed materials for client presentations and engagements

  • Conduct research and fact-finding for reports, presentations and articles

  • Perform keyword research and basic analysis

  • Monitor progress of campaigns using various reporting tools

  • Be able to clearly convey and explain search engine best practices to company associates and to clients.

  • Training subordinates with goal to make each member self-efficient and execute independently.

  • Proactively reviews and manages client data to ensure optimal performance on all campaigns

  • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls

  • Generates campaign reports and is responsible for pacing, QA and trafficking

  • Provides initial insights on campaign trends to executives and planners

Qualifications & Requirements:

  • A Graduate/PG/MBA in Digital Marketing or equivalent with at least 1-2 years ops experience implementing and supporting search marketing activities

  • Detail-oriented with excellent verbal, written, and visual communication and interpersonal skills for a variety of audiences

  • Enthusiasm for and ability in synthesizing large amounts of information and identifying key findings

  • Team building skills along with deliverables.

  • Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.

  • Have excellent problem-solving and a logical, analytical skilled approach while interpreting the numbers and an impeccable business judgment.

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Sokrati

Time Type:

Full time

Contract Type:

Permanent

Top Skills

Data Analysis Tools
Reporting Tools
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The Company
Atlanta, GA
4,000 Employees
Year Founded: 1971

What We Do

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

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