Senior Business Analyst

Posted 2 Days Ago
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Amsterdam, NLD
Hybrid
Senior level
Information Technology • Internet of Things
The Role
Senior Business Analyst responsible for strategic and commercial analysis across payment flows, paid marketing, customer retention, and product strategy. The role partners with senior executives to translate complex data into actionable recommendations, quantify commercial impact, develop customer and marketing models, and support experimentation. It also advances scalable Tableau and AI-enabled analytics, automates repeatable analysis, and improves data-driven decision-making across e-commerce operations.
Summary Generated by Built In
Why Coda
Coda is a global growth engine for commerce, connecting people, digital products, and payments through trusted monetization and distribution solutions.

With 600+ people from 57 nationalities across 23 locations, we’re a truly global team headquartered in Singapore, with offices in Amsterdam, Dubai, Bristol, Shanghai, Eindhoven, and across Southeast Asia.

We power global commerce through a dual model. Our B2B solutions, Codapay, Coda Webstore, Coda Links, Coda Distribution, and Giftcloud, enable publishers and brands to monetize and distribute digital content globally. On the consumer side, we operate a portfolio of trusted storefronts including  Codashop, Recharge.com, Startselect.com, and mobiletopup.co.uk, that give customers secure and easy access to game top-ups, digital credits, vouchers, gift cards and prepaid products in over 70 markets.

Our culture is built on respect, ownership, and collaboration. We move fast, support each other, and celebrate wins together.

If you’re looking to grow your career and make a real impact in a global team, Coda is the place for you. 

The Opportunity

    Consumers buy our digital products, payment cards, gift cards, gaming vouchers, and mobile top-ups. We are trusted by brands like PaysafeCard, Apple, Google, Vodafone, and PlayStation, and we're making prepaid payments simpler, faster, and more accessible worldwide.

    The Data & Insights team sits at the heart of our global B2C e-commerce platform, shaping the evaluation and testing of future commercial initiatives. The team identifies opportunities to strengthen the monetisation of our consumer base by driving sales, improving margins, and increasing efficiency, while delivering actionable commercial insights across the organisation for Recharge’s portfolio of labels and Startselect. Since early 2026, automation has become a core part of how we operate, enabling us to scale processes and insights wherever it creates measurable business value.

What You'll Do

  • Play a key role in shaping and executing company strategy across payment flows, paid marketing, customer retention, and product strategy, spanning the Group’s EU operations across Recharge and Startselect labels
  • Partner closely with Directors and C-level executives, translating complex analytical and data topics into clear, actionable insights for senior audiences
  • Clearly demonstrate the commercial impact of recommendations and insights, connecting analytical findings to measurable business outcomes
  • Conduct advanced strategic analyses to identify opportunities, strengthen our offerings, and maximize commercial value
  • Proactively determine the right balance between scalable self-service analytics, including Tableau reporting and AI interfaces, and tailored analytical solutions
  • Embed AI into the Data Analytics team’s ways of working, from transforming and structuring data at scale to accelerating commercial insights and automating repeatable analysis for stakeholders across the business

What You'll Bring

  • 7+ years of experience in analytics, data science, or a related field, ideally within e-commerce
  • 7+ years of hands-on experience working with structured and unstructured datasets, including data extraction and querying using SQL, Hive, or similar tools
  • Strong statistical and experimentation expertise, including R², p-values, t-tests, geo-experimentation, lift studies, and related testing methodologies
  • Advanced knowledge of customer and marketing analytics, including statistical modelling techniques such as price elasticity and other commercial/customer models
  • Proficiency in Python and/or R, with experience leveraging AI tools and agents such as Cursor, Claude, or similar solutions
  • Bachelor’s degree in Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Business, Sociology, or a related quantitative discipline

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
 
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!

Skills Required

  • 7+ years of experience in analytics, data science, or a related field
  • 7+ years of hands-on experience with structured and unstructured datasets
  • Experience with data extraction and querying using SQL, Hive, or similar tools
  • Strong statistical and experimentation expertise, including R², p-values, t-tests, geo-experimentation, and lift studies
  • Advanced knowledge of customer and marketing analytics
  • Experience with statistical modeling techniques such as price elasticity and other commercial or customer models
  • Proficiency in Python and/or R
  • Experience leveraging AI tools and agents such as Cursor, Claude, or similar solutions
  • Bachelor’s degree in Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Business, Sociology, or a related quantitative discipline
  • Experience within e-commerce

Coda (coda.co) Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coda (coda.co) and has not been reviewed or approved by Coda (coda.co).

  • Fair & Transparent Compensation Pay philosophy is publicly articulated and includes a flexible structure that lets candidates choose among three salary/equity mixes, which feedback suggests increases perceived transparency and control. Sentiment indicators tied to the docs company point to strong satisfaction with compensation and total rewards.
  • Equity Value & Accessibility Offer design provides accessible equity through multiple salary/equity mix options, enabling people to align compensation with cash versus upside preferences. Higher-end total compensation reports for certain roles reinforce the perceived value of equity in the package.
  • Healthcare Strength Health coverage is described as strong, with employer‑verified medical benefits and at least one report of a $0 employee premium. Core categories such as parental leave, sick leave, and vacation/PTO are also highlighted.

Coda (coda.co) Insights

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The Company
HQ: Singapore
600 Employees
Year Founded: 2011

What We Do

Coda is a global growth engine for commerce, connecting people, digital products, and payments through trusted monetization and distribution solutions. With 600+ people from 57 nationalities across 23 locations, we’re a truly global team headquartered in Singapore, with offices in Amsterdam, Dubai, Bristol, Shanghai, Eindhoven, and across Southeast Asia. We power global commerce through a dual model. Our B2B solutions, Codapay, Coda Webstore, Coda Links, Coda Distribution, and Giftcloud, enable publishers and brands to monetize and distribute digital content globally. On the consumer side, we operate a portfolio of trusted storefronts including Codashop, Recharge.com, Startselect.com, and mobiletopup.co.uk, that give customers secure and easy access to game top-ups, digital credits, vouchers, gift cards and prepaid products in over 70 markets.

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