As a Senior Brand Specialist, you’ll help bring Best Buy’s brand to life by leading key initiatives from strategy through execution. In this highly collaborative role, you’ll work independently while partnering closely with the Brand Manager to deliver work that is thoughtful, impactful, and aligned with the Best Buy brand.
In this role, the successful candidate is needed to be in the Greater Vancouver area, where we practice a remote first working model, leveraging in-person interactions for strategic, collaborative, and social purposes.
Grow your career as part of our innovative brand marketing team as a Senior Brand Specialist!
What you’ll do:
Lead end-to-end execution of Best Buy Express marketing initiatives, including annual planning, campaign development, and stakeholder alignment.
Manage brand partnerships, activations, sponsorships, and special projects.
Develop marketing briefs and partner with creative, media, retail marketing, content, digital media, and external agencies to bring campaigns to life.
Own project timelines, budgets, approvals, and campaign execution.
Represent the Brand team in cross-functional meetings and working teams.
Analyze campaign results, develop recommendations, and identify opportunities for continuous improvement.
Support development of annual brand plans and go-to-market strategies.
Act as a brand steward, ensuring work aligns with brand standards and strategic objectives.
What we're looking for:
5+ years of experience in a fast-paced marketing or retail environment, including strategic planning and brief writing.
3+ years of project management experience.
Strong marketing acumen with the ability to translate business objectives, customer insights, and brand strategy into actionable plans.
Demonstrated ownership and accountability, with the ability to independently drive projects forward and follow through.
Skilled at building trust, influencing stakeholders, and aligning cross-functional teams toward shared goals.
Strategic thinker who understands broader business and brand impacts beyond immediate campaign execution.
Highly organized project leader able to manage multiple priorities, timelines, budgets, and stakeholders.
Proficiency with Microsoft Office Suite, Google Workspace, AI tools, and project management platforms such as Workfront, Asana, Monday, or Jira.
Experience using marketing reporting and analytics tools, with strong presentation development and storytelling skills.
Experience with telecom, consumer electronics, or national retail brands is a bonus.
Why you’ll love it here:
Remote-first work environment.
Employee discounts on awesome tech.
Flexible health benefits and wellness program.
Development opportunities to build new and transferable skills.
About Best Buy Canada
As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees with an environment where they can bring their whole selves to work.
We believe in a fair and inclusive hiring process. We encourage you to apply if you may not meet all the requirements.
Join our amazing team!
We are looking for people just like you.
Annualized Compensation Range
$85,000.00 - $96,000.00Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.
Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3
This posting is for a vacancy.
Skills Required
- Based in the Greater Vancouver area (remote-first with in-person interactions)
- 5+ years of experience in a fast-paced marketing or retail environment, including strategic planning and brief writing
- 3+ years of project management experience
- Ability to translate business objectives, customer insights, and brand strategy into actionable plans (strong marketing acumen)
- Demonstrated ownership, accountability, and ability to independently drive projects to completion
- Skilled at building trust, influencing stakeholders, and aligning cross-functional teams
- Highly organized project leader able to manage multiple priorities, timelines, budgets, and stakeholders
- Proficiency with Microsoft Office Suite and Google Workspace
- Proficiency with AI tools
- Experience with project management platforms such as Workfront, Asana, Monday, or Jira
- Experience using marketing reporting and analytics tools, with strong presentation development and storytelling skills
- Experience with telecom, consumer electronics, or national retail brands
Best Buy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Best Buy and has not been reviewed or approved by Best Buy.
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Healthcare Strength — Health coverage includes medical, dental, vision, life/AD&D, disability, mental health resources, FSAs, and specialized programs like virtual physical therapy, second opinions, and an LGBTQIA+ health platform. Wellness initiatives and counseling access broaden the overall support.
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Leave & Time Off Breadth — Paid time off includes holidays, floating holidays, bereavement, and paid volunteer time, with a Well-being Sabbatical offering extended time away. Parental leave and caregiver pay further extend time-off flexibility alongside adoption and childcare supports.
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Strong & Reliable Incentives — Quarterly performance bonuses and an annual recognition bonus provide additional earnings opportunities for eligible full-time employees and many part-timers working sufficient hours. A tiered pay structure links progression to role certification, location, and performance metrics.
Best Buy Insights
What We Do
At Best Buy, millions of customers rely on us to deliver the technology they need to learn, work, and stay connected. As a member of the Digital, Analytics & Technology team, we contribute to solving the ever-changing technological challenges of both our customers and our fellow employees. We are a collaborative, agile team that empowers its people by encouraging diversity of thought and passion while providing strong leadership and mentorship. We enrich lives through technology by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores or invite us into their homes. With over 1,000 stores and over 100,000 employees in the United States and Canada, we solve key human needs in the areas of productivity, security, health, entertainment, connectivity, and more.
Why Work With Us
Millions of customers rely on Best Buy to deliver the technology they need to learn, work, and stay connected. As a member of the Digital, Analytics & Technology team, you will contribute to solving the ever-changing technological challenges of both our customers and your peers. Work with a collaborative team that empowers its people.
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