Chewy is looking for a consumer-centric and data-driven Senior Brand Marketing Manager to join our Brand Marketing Team. This high-impact role will lead the development and measurement of marketing campaigns for the Chewy brand. You'll be responsible for leading our Holiday campaign and handling other large-scale campaigns throughout the year, reporting on performance up through Senior Leadership. You'll partner cross-functionally across multiple Marketing teams within the organization to deliver results for the Chewy brand and our business.
What You'll Do:
- Lead integrated brand campaign briefs, planning, audience development, trafficking, launch, and optimization process, working collaboratively with Creative, Performance Marketing, and Media Teams.
- Lead Brand Campaign reporting by developing a monthly reporting mechanism for all Tier 1 campaign readouts that synthesize campaign data from a variety of sources and data sets to distill findings and advise future campaigns.
- Lead campaign development (Linear Television, OTT, Paid Social, and Audio) and Go-To-Market execution for our Holiday campaign, working with our Internal Creative Team and partnering with Integrated Marketing, Performance Marketing, and Media to plan, flight, and report on assets.
- Own Brand Marketing and messaging calendar across the Marketing organization to ensure a cohesive brand experience across platforms and business units.
- Engage with the Consumer Insights team to develop standard methodologies in creative testing that improve performance without inhibiting creativity.
- Collaborate with cross-functional teams (Media, Performance Marketing, Social, PR, Marketing Analytics, Finance, etc.) to drive strategic marketing planning and execution.
What You'll Need:
- Bachelor's Degree
- 7-10 years of consumer brand management and marketing experience in either large corporate or startup environments.
- Experience crafting detailed reporting on cross-channel Brand Marketing campaigns, going beyond just the data to pull actionable insights. Channels include Linear TV, OTT, Paid Social, & Audio.
- Strong analytical skills, able to read relevant data, draw conclusions, and provide a recommended course of action.
- Hands-on experience leading multi-channel campaign development and execution, including running on YouTube, Meta, TikTok, and Audio.
- Brand expertise with proven brand marketing experience (e.g. writing briefs, working with Creative teams & Media teams).
- Diplomacy and strong business insight with confirmed experience influencing others and gaining internal mindshare.
- Data-driven self-starter with demonstrated experience navigating through ambiguity in a fast-paced and demanding environment.
- Proficient in online and offline channel metrics and measurement.
- Adept at working in a cross-functional, matrixed organization with proven track record to collaborate with various teams across the organization.
Bonus
- Experience managing or working at a Media Agency or in-house Media Team.
- Proven track record in the e-commerce space with an emphasis on connecting digital and offline experiences.
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Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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What We Do
Who We Are Chewy is where pet parents find everything they need for life with pets, from food to fun to pharmacy. We make pet care easier, more informed, and more joyful through fast, reliable delivery and award-winning 24/7 Customer Care, including access to pet health support when it’s needed. Founded in 2011, Chewy combines the convenience of online shopping with a high-touch, personalized experience built around the real moments of pet parenthood. Our Mission Chewy’s mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. What We Do We support pet parents through the highs, lows, and everyday moments of the pet parenting journey with: • Pet food, treats, and daily essentials • Supplies for dogs, cats, fish, birds, reptiles, equine, and small pets • Pharmacy and veterinary services, including prescriptions and medications • Pet wellness and health products • Autoship for convenient recurring deliveries • Chewy+, our premium membership offering exclusive savings, faster delivery, and personalized pet care benefits • 24/7/365 customer support from knowledgeable, pet-loving experts What Makes Chewy Different Chewy is known for industry-leading service, deep personalization, and our customer-obsessed culture. We combine trust, convenience, and care, and pet parents come to us for: • Exceptional customer care • Human- and pet-centered product and experience design • Fast, dependable fulfillment across a nationwide operations network • A mission-driven culture built on empathy, trust, and passion for pets Our Culture Chewy’s culture is built for people who thrive on ownership, innovation, and impact. We value curiosity, creativity, and continuous improvement across all our teams. We empower Team Members—our Chewtopians—to learn, grow, and unleash their full potential in a collaborative, supportive, mission-driven environment. How We Work Chewy’s Operating Principles guide how we think, innovate, collaborate, and execute. These principles shape our character, decision-making, and approach to delivering results while connecting our people and culture in support of our mission. Where We Work Chewy headquarters: Plantation, FL, and Boston, MA Additional hubs: Bellevue, WA, and Minneapolis, MN
Why Work With Us
Why You Should Work at Chewy Chewy is a unique, fast-growing e-commerce and tech leader where builders, creators, and problem-solvers shape the future of pet care. Our teams drive innovation in a mission-driven culture that creates real impact for pets and the people who love them.
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