JOB PURPOSE
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.
You will be responsible for Deodorants category development & consumer-driven strategic direction in CZ&SK. You will define & secure portfolio architecture, pricing, innovation pipeline and & media strategy on category and brand level, in line with budget management. Drive category performance and target delivery management of Deodorant brands in CZSK. Drive brand love agenda at all touchpoints, internal and external.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Builds deep, holistic consumer understanding of the Brand/Category
- Contributes to the development of a 3-year Brand/Category Strategy set by Category Marketing Manager
- Contributes to annual activity plans incl. major product launches, strategic purpose campaigns, digital approach and brand activation master packs; contributes to development of financial plans
- Leadership – leading one direct report
- Lead the yearly Category and/or Brand growth plan setting within IBP cycle in synergy with the category long term plan:
- Develop and execute yearly activity plans including product launches and relaunches, brand communications and brand activations.
- Contribute to the development of financial plans, create BCs together with Finance, monitor Brand P&L.
- Cooperate with Supply Chain. Provide assumptions for long-term volume forecasting and ensure a harmonized and cost-effective SKU portfolio
- Provides input for monthly SOP process during activity plan meeting & cash-up process (e.g. BMI & marketing activities)
- Ensure launch materials availability: trade selling story, trade samples, Key Visual, POS guideline, etc.
- Development & Execution of the yearly brand communication strategies including:
- Yearly media briefs, development of the final communication strategy
- Lead both offline and online tactical plan briefs and approvals for campaigns
- Coordinate media asset creation/mutation, and delivery to media channels
- Monitor and react quickly to competitor's moves (promotions, new product launches, etc.)
- Continuous monitoring of brand performance (Financial, Nielsen, GFK, Kantar)
- Managing brand’s digital platforms: coordinating website, social media channels.
- Management of marketing budgets within agreed targets.
- Creating and coordinating promotional and PR activities in close cooperation with agencies.
- Builds and nurtures, motivates and develop engagement for the extended local community in the countries
- Run necessary administrative tasks for the brand.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
- Bachelor's degree in marketing, Business Administration or other related field.
- 4 + years of experience in Marketing
- Previous experience in managing innovation project, executing media plans, adapting communication, executing packaging designs
- Ability to handle complex agenda, with multiple tasks,
- Growth mindset and customer/consumer focus,
- Proactive approach, team player (people management is advantage)
- Ability to read and work with data
- Ability to understand P&L and of planning & managing marketing budget
- Great skills in briefing creative/research/media agencies; skilled in judging creative assets
- Experience in TVC development will be a plus; CSP experience will be an asset
- Ability and willingness to work from the office regularly
- Czech/Slovak - native, English - fluent
Skills
- Consumer Insight
- Brand Visioning & Planning
- Purposeful Brand Crafting & Positioning
- Brand Advocacy
- Financial Acumen
- Market data understanding (Nielsen, GFK, others)
- Good presentation skills
- Creative brief & briefings
- Creative judgment
WHAT WE OFFER
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30 days of vacation
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Performance based annual bonus
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Various benefit package (Multisport card, pension, life insurance, shares program, fruits & vegetable at the office and much more)
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Laptop, mobile phone
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Home office (flexibility to work from home or office)
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Opportunity to buy Unilever products at discounted price in the employee online shop
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Real learning opportunity in a multinational environment; open and friendly company culture
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
