Lighthouse Games is a new AAA studio in Leamington Spa. We are defined by our pedigree of talent, and serious ambition to build a new best-in-class game. When you join us at Lighthouse, you will be able to create the best work of your career, in an environment that feels truly collaborative. You will learn from the best, and work alongside the future greats of the gaming industry.
As Studio Senior Brand Manager, you will be responsible for partnering closely with our publishing partners and development teams to develop and activate compelling product marketing and GTM strategies for our games. This is a highly matrixed role that involves close collaboration with Lighthouse’s internal development teams as well as our licensing, publishing and agency partners to build solid brand foundations, manage efficient asset production pipelines and execute on world class marketing activations.
Key Duties Include:
- Build the long-term brand for our driving game based on nuanced player, product and category understanding, with a focus on player engagement and revenue growth.
- Collaborate closely with our publishing partner and development team to:
- Develop clear product and category positioning, target audience analysis and communications strategy for our games.
- Develop ambitious, innovative and stand-out go-to-market, communications and live service marketing plans for our games.
- Ideate and build outstanding, creative marketing content that drives reach, engagement and trust.
- Develop strong relationships with key licensor and brand partners across car culture, gaming, lifestyle and entertainment that deliver value and relevance to our players and unlock rich content opportunities.
- Connect our marketing with our product, leveraging marketing data to help inform and prioritise strategy and execution.
Requirements
- Seasoned brand manager with experience launching and managing global gaming brands.
- Passionate and knowledgeable about cars, video games and popular culture.
- Excellent analytical skills and expertise in creating data-driven marketing strategies.
- Experience working closely with game development
- Familiarity with a complex licensing landscape.
- Excels at working in a highly matrixed team environment characterised by collaboration.
- Strong written and verbal communication skills, with a creative approach to storytelling.
- Comfortable managing the complexities and nuance of creative delivery across product development, licensing and external stakeholders.
Benefits
- 25 Days Holiday, plus 1 day for your birthday
- Studio Shutdown between Christmas and New Year
- Discretionary Bonus Scheme
- Private Pension Scheme
- Private Healthcare
- Health and Well-Being Benefits
- Dental Care
- Optical treatments
- Mental Health Support
What We Do
Lighthouse is a game development company, and our ambition is to create a studio that embodies what it means to be at the bleeding edge of video game development – a studio that enables developers to create the best work of their career, in an environment that feels truly collaborative. We are a home for ambitious developers who value collaboration and possess a determination to deliver quality. We want talent to flourish in our state-of-the-art studio and welcome experienced developers with a passion for mentoring. Our studio is a great environment for new talent to grow and develop their careers because they will be part of an outstanding studio with a long, bright future, where they can learn from the best. As a growing AAA development studio, we are actively searching for talent and by joining Lighthouse you will work with some of the leading lights in AAA game development, who will support you in creating the best work of your career in an environment which fosters openness and respect.
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