- Develop a specific OTD brand strategy, ensuring STANLEY’s leadership and innovation in this segment.
- You will have direct market responsibility for ME, GALP, and Nordics, tailoring strategies to maximize growth and brand impact in these regions.
- During a pivotal strategic period for the STANLEY brand, your role will support a $100M growth target through the execution of big customer omni-channel growth strategies, the launch of a global STANLEY Equity campaign, and an obsession with end-user activation and conversion strategies.
- You will work collaboratively across a matrixed organization, including Product Management, Digital Marketing, Product Commercialisation, and Shopper Marketing, and interface regularly with agency partners to deliver best-in-class creative output across all channels and touchpoints.
- Lead the strategic development and execution of brand campaigns for the PT and OTD categories across EMEA-ANZ.
- Translate brand and business objectives into insight-led marketing strategies that drive awareness, engagement, and sales.
- Support the Brand team in delivering consistent, cohesive, and compelling brand messaging aligned with the global STANLEY positioning and Global Brand Equity direction.
- Assist in building category-specific toolkits and GTM launch packages for New Product Development (NPD), aligned to regional focus areas.
- Develop integrated marketing campaigns from briefing to execution—covering traditional, digital, social, retail, and eCommerce.
- Create and oversee campaign assets across all touchpoints, including photography, video, POS, packaging, influencer marketing, and retailer-specific executions.
- Ensure that all creative outputs are aligned to brand tone, guidelines, and core messaging pillars.
- Partner with our Shopper Marketing Manager to ensure PT and OTD campaigns connect the online and in-store journey effectively.
- Work closely with central digital and analytics teams to track campaign KPIs, monitor ROI, and optimize performance across media and retail platforms.
- Utilise insights on market trends, shopper behaviour, and digital engagement to inform brand strategy and content development.
- Align closely with Product Management, Product Commercialisation, Digital Marketing, and regional marketing teams across 25+ markets to ensure brand consistency and relevance.
- Collaborate with agency partners, creative teams, and production resources to bring campaigns to life on time and within budget.
- Keep abreast of emerging marketing technologies, platforms, and best practices to improve engagement and effectiveness.
- Support the evolution of a newly revitalized STANLEY brand identity through strategic experimentation and bold brand storytelling.
- 3–5 years in Brand Marketing, ideally within the Tools industry or a Brand/Advertising agency background.
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience working across both professional and consumer audiences is strongly preferred.
- Familiarity with marketing to retail channels, both digital and in-store.
- Demonstrated success in Brand campaign planning, content development, and cross-functional collaboration.
- Strong strategic thinking with commercial awareness.
- Hands-on experience managing multi-channel marketing campaigns.
- close attention to detail and the ability to manage multiple projects simultaneously.
- Fluent in English; additional European languages beneficial.
- Proficiency in digital marketing tools (PIM, DAM, social platforms, eComm CMS, etc.)
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Skills Required
- 3-5 years in Brand Marketing
- Bachelor's degree in Marketing, Business, or related field
- Experience working across both professional and consumer audiences
- Familiarity with marketing to retail channels, both digital and in-store
- Demonstrated success in brand campaign planning, content development, and cross-functional collaboration
- Fluent in English (additional European languages beneficial)
- Proficiency in digital marketing tools (PIM, DAM, social platforms, eComm CMS)
- Experience in Tools industry or brand/advertising agency background
Stanley Black & Decker, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stanley Black & Decker, Inc. and has not been reviewed or approved by Stanley Black & Decker, Inc..
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Flexible Benefits — A broad U.S. benefits menu with multiple health plan choices, savings programs (including an employee stock purchase plan), tuition assistance, and well‑being extras offers substantial choice and customization. This breadth can bolster total compensation value beyond base pay.
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Parental & Family Support — Paid parental leave, additional maternity recovery time, and adoption support provide meaningful family‑focused coverage. Time‑off programs and designated holidays further support work‑life needs.
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Healthcare Strength — Multiple medical, dental, and vision options, plus supplemental coverages, EAP access, and prescription‑savings programs reinforce core health coverage. The company indicates it pays most of the cost of health coverage, which can enhance perceived medical value.
Stanley Black & Decker, Inc. Insights
What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems. We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility. We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
