Senior Brand Manager

About us

Dyson is a global technology company on a mission to improve people’s lives through pioneering technology—engineering powerful machines to keep floors cleaner and redefining in-home experiences for users worldwide.

Japan is central to Dyson’s innovation story, from the first commercial vacuum cleaner, the G-Force, to today’s Dyson V12 Detect Slim and next-generation floor care solutions. Dyson leads Japan’s stick vacuum market, consistently raising the bar with products designed for Japanese consumers. As one of Dyson’s most dynamic and competitive markets, Japan continues to drive our global growth ambitions. The Brand Team plays a pivotal role in shaping this ongoing success.

Dyson Marketing Team; Japan

Our in-house marketing team in Japan brings together experts across brand, product, and digital marketing, consumer insights, plus media and creative. We define and deliver Dyson’s unique positioning for Japanese consumers by blending local insights, innovative creativity, and precision execution—across media, events, in-store, and digital channels. Together, we keep Dyson at the forefront of the market, with exceptional focus on Floor Care.

About the role

As Sr. Brand Manager, Floor Care, you’ll own the brand strategy, category vision and execution across all channels for Dyson’s Floor Care category in Japan. You’ll lead a high-impact team to accelerate growth, shape market leadership, and deliver best-in-class marketing activity—overseeing every stage from portfolio and pricing strategy to campaign delivery, media investment, and new product launches.

Main Accountabilities

Category Leadership and Strategy
Lead the development and execution of a clear, ambitious mid-term strategy for Floor Care. Create and execute marketing activities that deliver revenue, share growth, and reinforce winning brand perception, all with strong budget ownership.

Stakeholder Engagement & Cross-functional Leadership

Drive alignment and endorsement among key internal and external stakeholders—locally, APAC regionally, and globally—to ensure robust category plans and seamless execution.

People Development
Build, lead, and develop a high-performing Floor Care marketing team, inspiring collaboration, performance, and a passion for Dyson’s mission.

Responsibilities:

• Work in partnership with the Head of Floor Care and all business units (retail, digital, sales, PR) to define and prioritize target consumer segments. Develop compelling propositions and initiatives to capture demand and strengthen loyalty.
• Establish B2B, B2C, and channel-specific marketing strategies, elevating Dyson’s leadership and unique position in the Japanese market.
• Build and roll out integrated Floor Care marketing and communication plans for each channel, enhancing brand equity and maximizing purchase conversion.
• Conduct continuous competitor and market analysis—including technology, claims, pricing, and communications—to create well-informed interception and growth strategies for Floor Care.
• Manage large-scale marketing budgets and complex go-to-market projects, covering all aspects: new product launches, creative development, media, retail support, PR, point of sale, promotions, and more.
• Craft impactful, locally relevant brand communications and creative assets for every touchpoint—media, online, in-store, digital campaigns, and beyond.
• Lead relationships with key external agencies (creative, media, event, digital), setting clear direction and ensuring excellence in execution.
• Collaborate seamlessly with Global, APAC, and cross-functional partners to align initiatives, advocate for local needs, and maximize business impact.
• Enable teams to reach and exceed sell-out goals through insight-driven product offers, flawless execution, and strong brand consistency across all channels.
• Partner closely with Planning to build accurate, insight-driven forecasts supporting category priorities.
• Track and optimize marketing investment based on deep understanding of the consumer journey and path-to-purchase analytics, to achieve revenue and profit targets.

About you (Skills/Competencies)

• 7+ years’ marketing experience in Asia, with proven senior project/team leadership—including client or agency-side.
• Expertise in multimedia strategy and execution, especially with TV, digital, search, social, and omnichannel marketing.
• Strong experience managing and maximizing value with retail (trade) partners, driving in-store conversion and outstanding customer experiences.
• Bachelor’s degree in Marketing or related field required.
• Passion for consumers, technology, and truly understanding what drives purchase behavior.
• Thrive in a fast-paced, high-change environment—comfortable navigating ambiguity and leading through change.
• Self-starter with a record of initiating, managing, and delivering complex projects. Entrepreneurial mindset and curiosity are key.
• A bias for creative, innovative, and effective solutions—willing to challenge conventions and learn from experimentation.
• Fluent in English and Japanese; strong communicator able to negotiate, align, challenge, and build consensus at all business levels.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.