The Role
Leads end-to-end strategy, growth, innovation, marketing execution, and performance management for major consumer packaged goods brands. Owns portfolio strategy, P&L levers, integrated omnichannel campaigns, product launches, budgets, agency relationships, and brand health metrics. Partners cross-functionally with Sales, Finance, R&D, Supply Chain, and Operations while mentoring team members and influencing senior stakeholders. Travel is approximately 10%.
Summary Generated by Built In
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-SO1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $122,400 - $171,400
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
We are seeking a visionary, results-driven Senior Brand Manager to lead the strategy and growth in one of our critical businesses. Key brands in the BBU portfolio include Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park and Little Bites. The Senior Brand Manager operates as a true business leader, owning the end-to-end performance of the brand, from long-term strategy and innovation pipeline to in-market execution and brand management.
This individual will work closely with our leadership team, will set direction for the business, translating deep consumer, customer and market insights into bold strategies that unlock sustainable growth. The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading brands and people. This is an opportunity to shape the future of iconic brands while delivering meaningful business impact in a fast-paced CPG environment
Key Job Responsibilities:
- Define and lead the brand and portfolio strategy, setting a clear vision and growth roadmap aligned with business objectives.
- Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets.
- Lead the development and execution of Integrated Marketing plans across all channels, including advertising, digital, in-store, and partnerships.
- Oversee development of insight-driven innovation pipeline for branded portfolio – managing from concept through launch in market.
- Oversee internal resources and external agencies tasked with creating effective content and campaigns.
- Provide leadership, direction and mentoring to direct reports.
- Work in close partnership with Sales teams to identify whitespace opportunities and develop compelling sell-in strategies and materials.
- Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
- Influence and align senior cross-functional stakeholders (Finance, R&D, Supply Chain, Operations) to deliver integrated business solutions.
- Oversee agency partners and internal teams to deliver high-impact, insight-driven marketing programs.
- Manage budgets and investments strategically, ensuring effective allocation of resources to maximize ROI.
- Monitor brand health and performance metrics, proactively identifying risks and opportunities and adjusting strategies accordingly.
- Available for travel (10%)
Key Behavioral Competencies:
- Agility & Resilience: Navigates ambiguity and complexity with confidence, adapting strategies in a dynamic environment.
- Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities
- Talent Development & Coaching: Builds, develops, and empowers high-performing teams through coaching and mentorship.
Key Leadership Competencies:
- Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions.
- Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
- Ensures Accountability – Holds self and others accountable to meet commitments.
- Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History:
- Bachelor’s level degree, preferably in business or marketing. MBA preferred.
- A combination of education, training, and experience that results in demonstrated competency to perform the work may be substituted.
- 10+ years marketing/category management, Consumer Packaged Goods experience preferred.
- Experience leading omnichannel programs and cross-category brand partnerships is a plus.
- Excellent organizational and communication (written and oral) skills.
- Strong computer skills – MS Office, Excel, PowerPoint.
- Experience driving insights from syndicated data (e.g. Nielsen, Circana) and primary/secondary research.
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- Bachelor's degree, preferably in business or marketing, or equivalent education, training, and experience demonstrating competency
- 10+ years of marketing or category management experience
- Strong organizational and written and oral communication skills
- Strong computer skills, including Microsoft Office, Excel, and PowerPoint
- Experience driving insights from syndicated data and primary or secondary research
- Consumer packaged goods experience
- MBA
- Experience leading omnichannel programs and cross-category brand partnerships
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The Company
What We Do
Grupo Bimbo is the world's largest baking company, founded in Mexico City in 1945. It manufactures, distributes, and sells fresh and frozen breads, buns, cookies, snack cakes, tortillas, salted snacks, and confectionery goods under more than 150 brands across the Americas, Europe, and Asia. Its mission is to nourish a better world by providing nutritious, high-quality baked products to millions of households.
