Senior Brand Manager

IIDE is a digital-first business school building India’s next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing, Undergraduate Business programs, and AI-focused certifications - serving a wide spectrum of audiences, including students, graduates, working professionals, career switchers, and entrepreneurs.

With a mix of online programs and full-time campus experiences, IIDE operates across Mumbai, Delhi, and Nepal, combining practical, industry-led learning with strong outcomes in careers and entrepreneurship. As a brand, we sit at the intersection of education, careers, and the future of work, constantly evolving to stay ahead of how businesses and skills are changing.

As a Senior Brand Manager, you will be the custodian of IIDE’s brand across categories, audiences, and campuses. You will define and execute brand strategy, lead integrated campaigns and teams, and ensure that brand building directly contributes to business growth.

This role requires a strong strategic lens, hands-on execution ability, and comfort operating at the intersection of brand, performance, and revenue.

Key Responsibilities:

• Own brand communication and visibility across social media, PR, influencers, events, partnerships, and campus activations
  

• Lead integrated brand campaigns from idea to execution across digital and offline channels across all consumer-facing touchpoints
  

• Define content strategy and storytelling direction; drive execution through in-house designers, video editors, and/or external partners
  

• Plan marketing calendars and track campaign performance across awareness, engagement, and business impact
  

• Manage creative, Social, PR & influencer teams; collaborate closely with growth, product, and sales teams
  

• Own brand budgets, including content, production, and external partners
  

Must-Have

• 5+ years in Brand / Marketing roles
  

• Experience running integrated brand campaigns (digital-first)
  

• Strong content judgment (copy + creative)
  

• Experience working with and managing the copy team, social media team, designers, video teams, and agencies
  

• Comfortable tracking KPIs and campaign performance
  

• Consumer-obsessed, commercially sharp, and execution-focused
  

Nice-to-Have

• Experience in education, consumer brands, or high-growth startups
  

• Exposure to PR, influencers, partnerships, or offline marketing
  

• MBA / PG in Marketing