Job Description:
Role : Regional Senior Manager – India Brand and Content
Location : Mumbai
Segment : Mars Snacking
Brief Description of the Role
Are you ready to shape the narrative of some of the world’s most iconic brands in one of Mars Snacking’s most dynamic and fast-growing markets?
As the Regional Senior Manager – India Brand and Content, you will carry full responsibility and strategic accountability for leading the Brand & Content agenda for India. In addition, you will act as the Regional Brand Lead for the Kellogg’s Cereals portfolio across the AMEA region, translating global brand strategies into powerful, culturally resonant experiences. This is a high-visibility, high-impact role where you will unlock the full potential of our agency ecosystem, raise our creative ambition, and build distinctive, famous, and effective brands.
What are we looking for?
We are looking for a creative, strategically sharp, and commercially minded marketing leader who understands how to build brands that capture the hearts and minds of modern consumers.
Essential Requirements:
Education: Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
Experience: 8+ years of progressive experience in brand building, strategic marketing, communications, or creative leadership, with significant experience in the India market (ideally within FMCG, consumer brands, or fast-paced matrix organizations).
Creative & Digital Fluency: A proven track record of building culturally relevant communications and a deep, digital-first understanding of modern content ecosystems, emerging social platforms, creators, and commerce.
Stakeholder & Agency Leadership: Exceptional senior stakeholder management skills with a demonstrated ability to lead complex agency ecosystems, manage brand investment, and drive creative effectiveness.
Nice-to-Haves (Preferred):
Regional or multi-market experience, which will support your AMEA stewardship scope.
Experience working within global-to-local matrix environments, balancing global consistency with local relevance.
What would be your key responsibilities?
You will lead the creative and strategic direction for India Brand & Content and steer AMEA-wide stewardship for the Cereal category. Your top responsibilities will include:
Set the India Brand & Content Strategy: Translate Global Brand Compasses and growth strategies into culturally resonant, commercially powerful consumer experiences, acting as the key strategic advisor to India Marketing leadership.
Drive Creative Excellence & Integrated Delivery: Lead the end-to-end creative development process from insightful briefs to integrated execution across paid, earned, shared, and owned channels, protecting and modernizing our distinctive brand assets.
Optimize Agency Partners & ROI: Lead the India agency ecosystem, establishing robust ways of working, driving creative reviews, and scaling creative effectiveness through rigorous performance measurement and evidence-based ROI optimization.
Champion AMEA Kellogg's Stewardship: Own the AMEA-wide brand and content strategy for Kellogg's/Cereal Category, collaborating with global teams and market leads to develop highly translatable ideas that respect local cultural nuances.
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Skills Required
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline
- 8+ years of progressive experience in brand building, strategic marketing, communications, or creative leadership
- Significant experience in the India market, ideally within FMCG, consumer brands, or fast-paced matrix organizations
- Proven track record of building culturally relevant communications
- Deep digital-first understanding of content ecosystems, social platforms, creators, and commerce
- Senior stakeholder management and agency ecosystem leadership experience
- Experience managing brand investment and driving creative effectiveness
- Regional or multi-market experience
- Experience working in global-to-local matrix environments
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
