Senior Brand Manager

Reposted 15 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
Hybrid
Senior level
Healthtech • Pharmaceutical
The Role
Lead brand strategy and execution for pharmaceutical products, using market research and competitive insights to drive awareness, adoption, and growth. Coordinate cross-functional go-to-market and launch readiness, manage budgets and timelines, monitor brand performance, optimize campaigns and messaging, and ensure regulatory and ethical compliance.
Summary Generated by Built In
Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

  • Manage brand strategy and execution for products to drive awareness, adoption, and business growth.
  • Support insight generation through market research, competitive analysis, and customer understanding to inform brand strategy.
  • Partner with cross-functional teams to address market challenges and support ongoing brand development.
  • Monitor brand performance using market trends, customer feedback, competitor actions, and key business metrics.
  • Identify opportunities to optimize messaging, campaigns, and channel mix based on performance insights.
  • Support brand strategy development for pre-launch products, including positioning, target audience definition, and key message development.
  • Drive launch readiness planning, including market shaping, stakeholder engagement, and preparation of commercial tools and materials.
  • Build and align go-to-market plans with cross-functional teams such as Medical, Market Access, BU, Regulatory, and Legal etc.
  • Oversee brand budget, timelines, etc. to ensure efficient execution.
  • Ensure all marketing activities are compliant with company policies, regulatory requirements, and ethical standards.

Qualifications

Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus

Industry experiences: Minimum 5 years working experience in Pharmaceutical industry

Position experiences:

  • Minimum 3 years working experience on product management or marketing
  • Minimum 1 year business management background is preferred
  • Biologics experience a plus. Experience in solid tumor, hematologic tumor, lymphatic system tumor etc.  is a plus

Language Skills: Fluent in English both oral and written

Computer Skills: Working knowledge, especially good at Excel and PowerPoint. Good master of AI.

Mobility: Willing to travel frequently

Other Special requirement:

  • Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus
  • Good understanding of business and product knowledge with marketing sense
  • Strong communication and presentation skill with excellent interpersonal sense
  • Experienced project management background in pharmaceutical company
  • Strong analytical skills including business and financial management
  • Should be self-motivated, creative and well organized
  • Experience in new product or new indication launch is a plus

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Skills Required

  • Bachelor's degree in Pharmacy, Medicine, or Marketing
  • MBA
  • Minimum 5 years pharmaceutical industry experience
  • Minimum 3 years product management or marketing experience
  • Minimum 1 year business management background
  • Biologics experience
  • Experience in oncology/hematologic/lymphatic tumors
  • Fluent English, spoken and written
  • Proficient with Excel
  • Proficient with PowerPoint
  • Proficiency with AI tools
  • Willingness to travel frequently
  • Understanding of healthcare industry (pharma and medical devices)
  • Strong business and product knowledge with marketing sense
  • Strong communication and presentation skills
  • Project management experience in a pharmaceutical company
  • Strong analytical and financial management skills
  • Self-motivated, creative, and well organized
  • Experience in new product or new indication launch

AbbVie Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.

  • Retirement Support Retirement programs are portrayed as a standout, with a dollar‑for‑dollar 401(k) match up to 6% and an additional annual company contribution based on age and service. Feedback suggests this materially boosts perceived total compensation for many U.S. employees.
  • Parental & Family Support Paid parental and caregiver leave are emphasized, including up to 12 weeks of fully paid parental leave for all parents and 4 weeks of paid caregiver leave in the U.S. Feedback suggests these policies are a meaningful differentiator for employees balancing family needs.
  • Leave & Time Off Breadth Time off is described as extensive, with tiered vacation that scales with tenure, 17 company holidays, and two paid volunteer days in the U.S. Feedback suggests the breadth of leave contributes notably to overall benefits satisfaction.

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The Company
HQ: North Chicago, IL
56,000 Employees
Year Founded: 2013

What We Do

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.

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