Senior Brand Manager, Seeds of Change

Job Level:

Technical Leadership-T2

Job Description:

Job Purpose/Overview

North America Senior Brand Manager, Seeds of Change™ (SOC) is a high visibility generalist brand role. This role has primary responsibility over leading US Sales planning and sales meeting in partnership with Strategic Demand Team (SDL), it leads the in year NA Media Strategy and the “One Brief’ approach for our Integrated Agency Team (IAT). In partnership with the Omnicommerce Marketing team, this role ensures executional excellence of our Integrated Consumer Journey media plans for Seeds of Change™. Finally, this role supports the innovation launch plans in partnership with the NA Innovation Director role in global.

Key Responsibilities

• Build and execute the Seeds of Change™ North America Media Strategy
• Write “One Brief” for Integrated Agency Teams (IAT) to deliver Integrated Consumer Journey Plans and lead IAT through execution.
• Partner with global brand creative to deliver excellent briefs which address critical content needs for our brand strategy.
• Write specific content briefs for key innovation or media content needs.
• Support PQA and Category insights through portfolio analysis in Nielsen.
• Lead NPD for range extensions, and pickup new innovation as it approaches execution phase within innovation planning.
• Partner with CMI on insights work that support media including: consumer research, MMM, sales lift studies, portfolio performance.
• Lead the National Sales Meeting planning and toolkit development with Customer Marketing.
• Focus on delivering brand strategy within 1-3 yr time horizon.

Context and Scope

With a full understanding of customer, brand, channel, marketing strategies and third party (agency) capabilities, provide the following:

• Act as the steward of the brand equity across touchpoints and initiatives
• Manage a team of integrated agencies, who execute media & shopper
• Partner with Omnicommerce Marketing team who focuses on digital and shopper activations
• Partner with global on creative and long lead innovation needs
• Partner with Customer Marketing function to deliver compelling brand stories to our customers.
• Partner with finance to ensure we are delivering growth on plan and in budget
• Collaborate with Ben’s Original™ brand team to drive portfolio thinking, and share learnings across activations
• Leverage Nielsen partnership to get access to brand insights
• Bringing external and internal insights into light to optimize brand performance
• Collaborate with peer Seeds of Change™ brand team members to build and execute effective plans.

Job Specifications / Qualifications

Education & Professional Qualifications

• 4 year college degree required, BS in marketing or business-related field preferred
• MBA degree optional
• 4 years+ of experience in brand marketing, shopper marketing, category – preferably in CPG demand space.
• Club Channel knowledge and Ecommerce experience (preferred)

Knowledge / Experience

• Work in a cross functional matrix organization
• Experience supporting global, regional, and market level needs.
• Passion for building brands
• Passion for uncovering insights and developing effective plans
• Passion for evolving media landscape
• Experience Building Data Driven Learning
• Ability to Create Compelling Strategies
• Experience Optimizing Price & Promotion
• Ability to Manage Shared Value
• Skilled in Nurturing Distinctive Memory Structures
• Excitement for Executing Multi-Channel Content
• Passion for Building Creative Partnerships
• Previous experience Media Management
• Experience in Developing Customer Value Propositions
• Successes in Delivering Winning Propositions
• Computer skills: Microsoft Office applications. Proficient systems knowledge and experience with syndicated data (Nielsen / IRI /Retail Link preferred).
• Communication skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management, peers, and customers required. Collaboratively communicate daily with field sales and broker partners
• Approximately 10% Travel

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

#LI-KS1

Skills:

Action Planning, Commercial Acumen, Customer and Market Analysis, Data Collection and Analysis, Data Control

Competencies:

Business Insight, Collaborates, Drives Results, Manages Complexity, Optimizes Work Processes, Plans and Aligns

The base pay range for this position at commencement of employment is expected to be between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.  Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate).  Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

USD 100,134.00 - USD 137,677.00