About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job DescriptionThe Opportunity
AbbVie is seeking an experienced and commercially astute Senior Brand Manager, Neurology to lead the strategic direction and execution of one or more key brands within our neurology portfolio. This role is designed for a high-impact marketer who combines deep strategic thinking with strong cross-functional leadership.
You will own the brand strategy, shape the market narrative, and drive integrated execution in close partnership with Medical, Market Access, Sales, Global, Area and Regional teams. Success in this role requires the ability to translate scientific and market insights into clear commercial action, build strong stakeholder alignment, and deliver measurable brand growth.
What You Will Own
Brand Strategy and Commercial Leadership
- Define and lead the long-term strategic direction of the neurology brand(s), grounded in deep understanding of disease area, patient journey, treatment landscape, and competitive dynamics.
- Translate clinical and scientific differentiation into compelling value propositions for healthcare professionals and other key stakeholders.
- Lead lifecycle planning, including in-line optimization, indication or segment expansion opportunities, and proactive response to competitive threats.
- Partner with Global and Regional teams to adapt strategy to local market needs while maintaining strategic consistency.
Market Intelligence and Insight Generation
- Synthesise data from multiple internal and external sources into actionable insights and strategic recommendations.
- Identify emerging trends in neurology treatment paradigms, stakeholder behaviour, and market dynamics.
- Lead competitive analysis and scenario planning to anticipate risks and identify opportunities early.
- Use evidence-based insights to shape brand strategy, promotional planning, and tactical priorities.
Integrated Brand Execution
- Develop and execute multi-channel marketing plans tailored to the neurology specialist community.
- Build and manage annual brand plans and budgets with a strong commercial mindset and clear accountability for return on investment.
- Ensure alignment between medical education, market access messaging, and commercial campaigns.
- Partner with Sales, Medical Affairs, Market Access, and external agencies to deliver integrated and compliant brand initiatives.
Cross-Functional and External Leadership
- Act as the commercial lead within the cross-functional brand team, bringing clarity, structure, pace, and momentum.
- Collaborate effectively with Medical, Regulatory, Market Access, Sales, and other functions to drive shared objectives.
- Build strong relationships with external partners, agencies, and vendors to support execution and market impact.
- Influence without authority and create alignment across a matrix organization.
Performance, Accountability, and Governance
- Define and track KPIs that reflect true brand health, market performance, and business impact.
- Monitor brand performance, market share, campaign effectiveness, and budget efficiency.
- Present regular business reviews and strategic recommendations to senior leadership with clarity and confidence.
- Ensure full compliance with all applicable regulatory, legal, and ethical standards.
Who You Are
Education
- Master's degree is required - in Marketing, Business Administration, Life Sciences, or a related field.
- Scientific background is an advantage, particularly for building credibility and fluency in a complex therapeutic area such as neurology.
Experience
- Minimum 5–7 years of pharmaceutical brand management experience.
- Extensive experience working both at the hospital level and in the open market in a specialist field is strongly preferred.
- Track record of leading brands through complexity, including launches, lifecycle management, competitive pressure, or market access challenges.
- Experience working in matrix organizations and influencing senior stakeholders across functions.
Expertise
- Strong command of core commercial disciplines including segmentation, positioning, forecasting, promotional mix optimisation, and brand planning.
- Ability to translate scientific data into practical, customer-relevant messaging.
- Understanding of market access dynamics and their impact on brand uptake.
- Digital and omnichannel marketing experience is an advantage.
Leadership Presence
- Strategic, structured, and commercially sharp.
- Confident communicator with strong executive presence.
- Able to anticipate challenges and bring solutions proactively.
- Trusted partner to Medical, Regulatory, Market Access, and Sales.
- Comfortable working in ambiguity and navigating complexity.
Personal Profile
- Results-oriented and accountable.
- Curious, adaptable, and resilient.
- High ethical standards and strong integrity.
- Collaborative, influential, and able to build trust across stakeholders.
- A builder of brands, teams, and long-term value.
Why This Role Matters
Neurology is a highly specialized and scientifically complex field where effective brand leadership requires a combination of executional excellence with a clear strategy, strong collaboration, and the ability to connect science, patient needs, and business opportunities in a meaningful way.
Additional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Skills Required
- Master's degree in Marketing, Business Administration, Life Sciences, or related field
- Minimum 5-7 years pharmaceutical brand management experience
- Track record of leading brands through launches, lifecycle management, competitive pressure, or market access challenges
- Experience working in matrix organizations and influencing senior stakeholders across functions
- Strong command of segmentation, positioning, forecasting, promotional mix optimisation, and brand planning
- Ability to translate scientific and clinical data into customer-relevant messaging
- Understanding of market access dynamics and impact on brand uptake
- Digital and omnichannel marketing experience
- Scientific background (advantage for credibility in neurology)
- Extensive experience at the hospital level and in the open market in a specialist field
- Confident communicator with strong executive presence and leadership presence
AbbVie Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.
-
Retirement Support — 401(k) contributions include a dollar-for-dollar match up to 6% plus an additional annual company contribution tied to age and service. Company-paid life insurance and other financial protections further strengthen long-term security.
-
Parental & Family Support — Paid leave programs include up to 12 weeks at 100% for parental leave and separate paid caregiver leave, with eligibility after six months where noted. Adoption and surrogacy reimbursements and family-building resources add further support.
-
Healthcare Strength — Health coverage begins on day one with medical, dental, vision, mental health, and prescription benefits, and preventive care covered at 100%. Options such as HSAs/FSAs and coverage for spouses/domestic partners and children up to age 26 broaden accessibility.
AbbVie Insights
What We Do
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.
