Senior Brand Manager Johnnie Walker Super Deluxe

About the role:

As Senior Brand Manager, your role will require that you develop and carry out comprehensive brand strategies to drive growth, brand equity, and profitability. You will lead all aspects of marketing campaigns, product positioning, and manage cross-functional & partner teams to ensure consistent messaging. You will be responsible for coordinating our Johnnie Walker Super Deluxe brands across South, West & Central Africa. Key responsibilities include market analysis, budget management, and agency collaboration to deliver ROI-focused initiatives.                                   

Role Responsibilities:

• Business Planning: Develops annual brand operating plans, positioning strategies, and long-term marketing goals.

• Campaign Execution: Leads coordinated, omni-channel campaigns (digital, conventional) and runs media calendars.

• Performance Analysis: Monitors critical metrics, analyzes consumer insights/market trends, and leads P&L to increase profitability.

• Brand Stewardship: Ensures consistent brand identity across all channels and touchpoints.

• Collaboration: Partners with sales, product, and external agencies to align marketing efforts. 

Experience / skills required:

• 5 years + experience in marketing in IPS (International Premium Spirits) and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.

• Proactively defines and communicates growth opportunities. Takes the lead in understanding consumer and market contexts. Finds opportunities and threats for brands across short and long-term horizons. Effectively communicates these insights.

• Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.

• Developing plans: Builds strong plans and briefs based on a detailed understanding of consumers and market trends, with a clear focus on promoting balanced growth.

• Creation and Execution: Owns the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an efficient consumer experience.

• Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.