Marketing Manager Cote d'Or & Toblerone BNL

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2 Locations
Hybrid
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
What you need to know about this position:
Founded in 1883 in Belgium, Cote d'Or is the leading chocolate brand in Belgium and number 4 chocolate brand in the Netherlands known for its distinctive taste, iconic elephant symbol and communication campaigns, and quality ingredients. The brand combines strong local heritage with global expertise and innovation as part of Mondelez International.
The Marketing Manager, reporting directly to the Marketing Director Benelux is responsible for brand growth in both Belgium and the Netherlands through an exciting set of responsibilities:
  • Category & Consumer insights: Analyze market data to monitor category and brand dynamics. Leverage consumer research to identify emerging needs and opportunities. Translate insights into actionable brand and category initiatives.
  • Brand and Portfolio Strategy & planning: Developing and executing the annual brand plan aligned with regional strategy and local market dynamics. Defining clear brand positioning and growth drivers. Leading portfolio strategy and managing brand P&L, forecasting and budget allocation.
  • Communication & Activation planning: Lead integrated marketing campaigns (digital & social, TV, OOH, instore, etc.). Adapt regional campaigns for local relevance. Brief and manage creative, media and digital agencies. Track and optimize campaign performance (ROI, Brand KPI's, awareness, consideration, penetration).
  • Innovation & product launches: Identify growth opportunities based on consumer insights and market trends. Lead end-to-end product launches. Collaborate with R&D, supply chain, and sales to ensure successful commercialization.
  • People & Organizational leadership: Lead a team of 6 senior and junior marketing professionals with focus on strong talent and performance management. Partner with multifunctional teams to drive best-in-class execution of brand and portfolio strategy. Impact and influence Mondelez Benelux culture by contributing to the Marketing and extended Benelux Leadership team.

The Marketing Manager is responsible for market share growth, Net Revenue & margin performance, Brand equity metrics, campaign ROI, successful innovation rate, distribution & instore execution quality.
What extra ingredients you will bring:
  • Solid strategic thinking with strong execution skills
  • Consumer centric mindset
  • Passion for brand building with strong creative judgment and storytelling ability
  • Data-driven decision making through strong analytical skills and financial acumen
  • Strong people management and leadership skills; experience working in matrix organization
  • Strong independence with growth mindset

Education / Certifications:
  • Master's Degree, preferably in Marketing, Business Administration or related field
  • Min. 8-10 years of FMCG brand marketing experience, experience managing localized brands preferred

Job specific requirements:
  • Proven track record in brand and portfolio strategy, equity & innovation development
  • Local Benelux market knowledge and experience preferred

Travel requirements:
  • Based in Mechelen or Breda, with regular travel to other location (30-40% of time)

Work schedule:
  • Fulltime

Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing

Mondelēz International Compensation & Benefits Highlights

  • Healthcare Strength Company materials list medical, dental, vision, prescription coverage, an Employee Assistance Program, and optional critical illness/accident insurance among standard U.S. offerings, with wellness resources highlighted in some locations. The breadth of health programs is detailed across official and role-specific pages.
  • Retirement Support Retirement offerings include a 401(k) savings plan with company match, with sources describing competitive match formulas and, for some employee groups, additional company contributions or legacy pension arrangements. These elements are positioned as part of a strong U.S. financial benefits package.
  • Parental & Family Support The U.S. policy provides 10 weeks of paid parental bonding leave for all caregivers, plus short‑term disability time for birth mothers. Adoption and surrogacy assistance and childcare-related supports are also called out in official materials.

Mondelēz International Insights

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The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

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Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
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