Job Description:
Job Summary：
Building consumer centric brand experience is key to the next phase of growth for Champion China. To boldly elevate the super-premium brand experience, we need to ensure we have a holistic, strategic brand strategy while increasing brand awareness through meaningful and high-impact marketing initiatives (innovation, communication and activation) in China
What are we looking for?
• Bachelor's degree or above in Marketing, Business or a related field.
•At least 5yrs+ experience in marketing function in MNC, with expertise and skill set in Brand Management function, brand building and innovation experience preferred.
•Excellent interpersonal, communication and influencing skills; ability to collaborate with different stakeholders including internal cross-functional teams, global/regional stakeholders, and external agencies.
•Market analysis capability (incl. consumer data, shopper behavior and category trend interpretation).
•Ability to collaborate with cross-functional teams, comfortable with change and able to navigate through ambiguity and conflicts.
•Good English communication, both in writing and spoken.
What will be your key responsibilities?
•Identify key business opportunities and leverage consumer insights to strengthen the success of Acana brands;
•Develop and execute marketing and business strategies and integrated programs that achieve the short-term and long-term objectives
•Brand Content Development and Management, including managing all brand and digital communication assets, including but not limited to video assets, visual assets, content, etc.
•Lead brand portfolio development and management: design and deploy innovation pipeline through partnering closely with global team and local teams in key business platform, i.e. PMR
•Develop and execute the communication strategies and marketing campaigns based on the consumer research and shopper insights in the market.
•Effectively allocate the marketing budget and resources to ensure delivery of performance in line with P&L metrics and targets;
•Effectively build alignment among high-collaboration cross-functional stakeholders, motivate project team and manage external agencies to maximize performance and drive growth
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Skills Required
- Bachelor's degree or above in Marketing, Business, or a related field
- At least 5 years of marketing experience in a multinational company
- Brand management experience
- Brand building and innovation experience
- Excellent interpersonal, communication, and influencing skills
- Ability to collaborate with internal cross-functional teams, global or regional stakeholders, and external agencies
- Market analysis capability, including consumer data, shopper behavior, and category trend interpretation
- Ability to work cross-functionally and navigate change, ambiguity, and conflicts
- Good written and spoken English communication skills
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
