About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield (URW) operates vibrant retail-anchored destinations in many of the world’s best cities and urban areas. This powerful network attracts over 900 million customer visits annually, supports the growth of major retailers, and makes a significant social and economic contribution to local communities.
This network includes 66 owned shopping centres in the US and Europe that represent around 88% of the Group’s €49 Bn asset portfolio – with 41 centres operating under the iconic Westfield brand. URW also has partners who operate Westfield-branded destinations in fast-growing new markets.
Through its ‘A Platform for Growth’ business plan, URW is generating organic growth, leveraging the power of the Westfield brand, and unlocking capital light growth opportunities to generate compelling shareholder returns. This is supported by the Group’s ‘Better Places’ sustainability roadmap, which has established URW as a leader in the real estate industry and one of the 100 most sustainable companies in the world.
URW’s stapled shares are listed on Euronext Paris (Ticker: URW). The Group is rated BBB+ by Standard & Poor’s and Baa2 by Moody’s.
For more information, please visit www.urw.com
Your Mission
Within the Corporate Marketing team, you are responsible for defining and deploying Westfield global event strategy.
Your objective: position events as a key driver of brand visibility, traffic, and revenue.
You will build a portfolio of 360° event campaigns, integrating strong IPs*, strategic partnerships, and omnichannel activations on an international scale.
*IPs = Intellectual Properties — proprietary or licensed concepts, formats, or universes that can be replicated, and scaled across markets – e.g.: movie license, gaming license...)
Your Responsibilities
Strategy & Development
Define and lead Westfield’s global event strategy across 12 countries (Europe & US)
Develop and strengthen a portfolio of 360° event campaigns aligned with the overall brand strategy
Build and integrate distinctive IPs at the core of brand experiences
Define campaign objectives and associated KPIs in line with the Group’s marketing strategy
Execution & Management
Develop toolkits and guidelines for regional teams to support the deployment of brand events across Westfield centers
Oversee implementation with local teams (marketing teams and agencies)
Coordinate internal stakeholders (marketing, CRM, social media, media, Rise, data) and external partners. Select and manage agencies and partners
Ensure consistency and quality of the brand experience across all markets
Partnerships & Revenue
Identify and activate high-value partnerships generating both visibility and revenue (brands, IPs, talent, etc.)
Work closely with our in-house retail media agency (Westfield Rise) in charge of commercializing our owned physical and digital spaces, to develop new revenue streams
Build strong, win-win relationships with retailers and partner brands
Key Challenges
Establish events as a core pillar of the Westfield brand strategy
Deliver a high-impact, visible, and differentiated annual program with a strong consumer-centric approach
Strengthen brand preference through memorable and immersive experiences
Balance creative excellence, operational efficiency, and business performance
Generate measurable value (traffic, engagement, revenue)
What we are looking for
Minimum 8 years’ experience in events, brand activation, or experiential marketing
Proven experience managing complex, multi-country projects
Strong ability to lead cross-functional and international ecosystems
Expertise in partnerships and negotiation (brands, talent, IPs, etc.)
Strategic mindset combined with strong operational capabilities
Excellent understanding of brand, audience, and monetization challenges
Fluent English required (both written and spoken)
📌 Our Benefits
Compensation package: Attractive fixed salary paid over 13 months + annual bonus based on performance + profit-sharing scheme
Transport: Betterway program allowing you to choose your mobility option (100% reimbursement of your public transport pass or €700 if you opt for electric mobility), as well as a green mobility offering (fleet of electric bikes)
Health: Excellent health insurance with additional top-up coverage (included for €1.10), plus provident insurance
Meals: Meal voucher card and/or access to the company restaurant (100% fresh and seasonal products guaranteed)
Time off: 30 days of paid leave and 5 to 6 additional RTT days per year
Friendly environment & sharing:
- In-house café with a barista preparing personalized hot drinks
- Friday morning brunch
- Coffee machines with fresh beans, tea, and water (still, sparkling, and hot) available
Sport: On-site gym (free access + coaching sessions every lunchtime for €90/year), showers and changing rooms comparable to a 5-star hotel (fully equipped)
Extras: Dry-cleaning service and parcel reception system
Training: Access to our URW Academy for learning and development opportunities
Social & environmental responsibility:
- Strong zero-waste policy
- Community Days: 1 mandatory day per year dedicated to a choice of 4 high-impact social and/or environmental initiatives
Employee representative committee (CSE): Committed representatives with a dedicated platform
Parental support: A strong parental policy including:
- Partnership with Babilou for childcare places and coaching
- Option to return on a 4-day work week at 100% pay during the first month after parental leave
- Salary subrogation during maternity leave
- Paid leave on the first day of the school year
- 6 to 12 days per year of paid leave for child illness
What is important for us
The following values bring us together and guide our actions. They are the foundation of who we are today and who we will be tomorrow: BOLDNESS We operate with an ambitious vision – EXCELLENCE We deliver positive and sustainable impact - TEAMWORK We unite diverse talent to succeed - ETHICS We build on trust and transparency – PASSION We love what we achieve together – OWNERSHIP We are action-oriented and accountable.
What is important to us is to welcome personalities that are committed, team player, full of positive energy and ready to grow within an international company. We offer a collaborative, innovative and achievement focused culture with unique opportunities for growth. We strive for excellence and our culture fosters autonomy, innovation and collective power of our employees. If you are looking for a stimulating and empowering missions, promoting teamwork and challenge on a daily basis, do not hesitate to apply!
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s individual differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Skills Required
- Minimum 8 years' experience in events, brand activation, or experiential marketing
- Proven experience managing complex, multi-country projects
- Strong ability to lead cross-functional and international ecosystems
- Expertise in partnerships and negotiation (brands, talent, IPs)
- Experience building 360° event campaigns and developing scalable IPs
- Strategic mindset combined with strong operational capabilities
- Excellent understanding of brand, audience, and monetization challenges
- Fluent English (written and spoken)
What We Do
Creating sustainable places that Reinvent Being Together. Unibail-Rodamco-Westfield is a creator and operator of unique sustainable places where people and communities connect through extraordinary, meaningful shared experiences. Working across the most dynamic markets in Europe and the US, Unibail-Rodamco-Westfield is committed to the vital role we can play in the regeneration of cities, accelerating their environmental transition to a net-zero future, and in the transformation of retail. Our destinations attract over 900 million visitors a year and, leveraging the global strength of our Westfield brand, offer a dynamic physical and digital platform for retailers and brands to reach consumers. For more about how we are creating sustainable places that Reinvent Being Together, visit our corporate website www.urw.com At Unibail-Rodamco-Westfield, we create more, achieve more and date more, together. We we welcome the passionate, the strong-willed, the enthusiasts, the fresh thinkers. Here, ambition meets expectation and excitement meets commitment. We are already 2,600 talented professionals passionate about the impact we are making, and the value being delivered. URW is an equal opportunity employer committed to inclusion and diversity. Want to join us, discover how's life at URW www.urw.com/en/join-us Follow us on Instagram @urw_group
