Senior Brand Designer

About Norm Ai
Norm Ai, the agentic law company, has a client base with a combined $30 trillion in assets under management.

Norm Ai pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain-specific AI agents with Norm’s proprietary suite of no-code software tools. Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world.

Norm Ai is also the technology behind Norm Law, LLP, a separate but affiliated AI-native law firm built for the era of agentic AI. Norm Law’s attorneys advise leading institutions across private funds, private equity, venture capital, real estate, registered funds, and financial regulation, using the same legal intelligence platform that powers Norm Ai’s products.
AI Fluency:
Norm Ai expects all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end.
Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity.

We are looking for a Senior Brand Designer to be the first designer on our Marketing team's Design function, reporting directly to the Design Director. In this role, you will help build and evolve our visual identity across every touchpoint, with web design and CMS expertise as a key part of your toolkit.

This is an exciting time to join: we recently completed brand refreshes for both Norm Ai and Norm Law, and you'll play a key role in evolving the distinct visual systems for each, including how those systems come to life on the web. You'll be a key individual contributor with real ownership over your domain.

• Shape brand across every touchpoint: Help shape design work spanning brand identity, marketing collateral, event design, social content, and internal communications, ensuring consistency and quality across both Norm Ai and Norm Law's distinct visual systems.

• Bring campaigns and launches to life: Partner with Marketing to translate strategy into compelling visual execution, from concept through final delivery.

• Build and maintain design systems: Own and evolve our brand guidelines, component libraries, and templates so the brand stays cohesive as it scales.

• Step in for web with expertise: Serve as our go-to for web design and CMS work when it's needed, building, launching, and maintaining responsive pages, and partnering with dev to ship polished, on-brand experiences.

• Manage multiple projects at once: Balance a range of concurrent initiatives across formats and mediums, prioritizing effectively and communicating status updates proactively to cross-functional partners.

• Experience: 5+ years of experience in brand design, with a strong portfolio showing range across identity systems, campaigns, marketing collateral, and digital experiences.

• Design Craft: Mastery of Figma, Adobe Creative Suite, and prototyping tools, with a sharp eye for typography, layout, and visual storytelling across mediums.

• Systems Thinking: Experience building and maintaining brand guidelines, templates, and component libraries that keep a growing brand consistent.

• Web & CMS Fluency: Working knowledge of a modern CMS platform, with the ability to partner with developers to ship web projects when needed.

• Collaboration: A strong communicator who can manage multiple concurrent projects, prioritize effectively, and keep cross-functional partners aligned.

• Mindset: A self-starter who moves fluidly between big-picture brand thinking and hands-on execution, and takes pride in end-to-end ownership.

• Experience building or evolving a brand across two distinct entities, sub-brands, or product lines.

• Experience with or curiosity about AI-powered design tools and workflows.

• Familiarity with legal technology or another complex enterprise category.

• Experience designing for both consumer-facing and B2B/enterprise audiences.

• A portfolio that includes motion, illustration, or other supporting disciplines beyond core brand and web design.

• Develop a strong understanding of Norm's brand systems, business priorities, and the distinct visual identities of Norm Ai and Norm Law.

• Build relationships with key cross-functional stakeholders, and audit existing design systems, templates, and web infrastructure.

• Present an initial point of view on priority gaps or opportunities across Norm's design systems and web presence.

• Independently ship first pieces of campaign, collateral, or web work across both Norm Ai and Norm Law.

• Own a defined workstream (e.g., a design system component, web section, or recurring campaign need) end-to-end, with minimal oversight.

• Manage multiple concurrent projects across brand, campaigns, and web with limited guidance.

• Establish a roadmap for ongoing improvements to Norm's visual systems and digital brand presence.

Base salary: $130,000 - $170,000

The range displayed in this job posting reflects the minimum and maximum target for new hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training.

Equity: Included

Benefits: 401(k) with employer match, health, dental, vision coverage, unlimited paid time off, free lunch in office daily, employee referral bonus program

Relocation: Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.

Location: NYC
Work model: Hybrid

In-office expectation: 3–4 days per week

To learn more about Norm Ai, visit our website.