Senior Brand Designer

Posted Yesterday
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2 Locations
In-Office
Senior level
Artificial Intelligence • Generative AI
The Role
Lead the evolution of SpaceXAI’s visual identity and brand system, creating guidelines, templates, AI-assisted workflows, and reusable tools. Design and execute multi-channel campaigns across web, social, paid, out-of-home, and print. Direct agencies and freelancers, collaborate with marketing, product, engineering, and leadership, and present design rationale to senior stakeholders. The role requires hands-on execution, strong typography and art direction, rapid project switching, and ownership from concept through production.
Summary Generated by Built In

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

About the role

We are looking for a Senior Brand Designer to help shape how SpaceXAI shows up in the world. This role is built for someone who has built brand systems in fast-moving environments, cares deeply about craft, and brings an AI-first mindset to how creative work gets made. You’ll join the Brand Studio, the team behind the brand across the entire SpaceXAI ecosystem (from Grok and Grok Bot to X), and help shape both the brand system itself and how it comes to life in our campaigns.

This is a hands-on role. Much of the foundation is still being built, so you’ll spend real time designing and making things yourself. It also comes with significant ownership: you’ll lead projects from first concept through final execution, and your work will help set the bar for how the brand evolves.

What you’ll do
  • Brand system: Evolve and extend the visual identity (logo, typography, color, layout, imagery, and graphic language) and document it so other teams can apply it correctly.

  • Workflows & toolkits: Turn recurring design work into repeatable, AI-assisted workflows: templates, tools, and generators that let marketing, product, and other teams produce on-brand work without you in the room.

  • Campaigns: Concept and design campaigns end to end, from first idea through final production, across key visuals, launch assets, web, social, paid, out-of-home, and print.

  • Creative direction: Direct agencies and freelancers with clear briefs and candid feedback so the output meets the bar you’d set yourself.

  • Collaboration: Partner with marketing, product, engineering, and leadership; bring a brand point of view to new surfaces as they appear, and present your thinking clearly to senior stakeholders.

  • Range at speed: Move between projects quickly while holding a consistently high bar, and keep improving the process, not just the output.

What you bring
  • 6+ years of brand design experience, in-house or at an agency or studio.

  • Fluency in AI coding tools, especially Cursor. You can build your own tools, scripts, prototypes, and simple web pages instead of waiting on engineering.

  • A portfolio that shows both brand system work and shipped campaigns. Bonus if it includes tools or workflows you built.

  • Sharp typography, layout, and art direction instincts.

  • A systems mindset: you naturally turn one-off tasks into reusable processes and think about how creative work scales.

  • Conviction in your design decisions and the ability to explain why they matter, to designers, marketers, and leadership alike.

  • Fluency in Figma and Adobe Creative Cloud.

  • Self-directed, fast, and energized by variety and ambiguity.

Nice to have
  • Experience building or relaunching a brand identity at a fast-growing tech company.

  • Motion sensibility, enough to design with motion in mind and direct motion designers.

  • Experience leading agencies on large, multi-channel campaigns.

Skills Required

  • 6+ years of brand design experience in-house, at an agency, or at a studio
  • Fluency in AI coding tools, especially Cursor
  • Ability to build tools, scripts, prototypes, and simple web pages
  • Portfolio demonstrating brand system work and shipped campaigns
  • Strong typography, layout, and art direction skills
  • Systems mindset and ability to create reusable creative processes
  • Ability to explain design decisions to designers, marketers, and leadership
  • Fluency in Figma and Adobe Creative Cloud
  • Self-directed, fast, and comfortable with variety and ambiguity
  • Experience building or relaunching a brand identity at a fast-growing technology company
  • Motion design sensibility and ability to direct motion designers
  • Experience leading agencies on large, multi-channel campaigns
Am I A Good Fit?
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The Company
HQ: Lincoln
300 Employees
Year Founded: 2022

What We Do

We'd like to automate coding. To advance that mission, we're building Cursor. Our work includes training the world’s most widely used coding models, creating infrastructure that supports billions of requests per day, and building better ways for humans and AIs to work together.

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