Senior Brand Communications & Lifecycle Manager

Our vision at insurancemarket.gr is to empower people to make informed decisions about the best product for their needs and provide the easiest way to buy and manage it based on smart technology. 

Our mission is to provide a high purchasing experience and value for money through the simplification and digitization of the distribution (digital distribution channel) of insurance and financial products and processes. 

Therefore, we continuously develop innovative solutions using cutting-edge technologies to improve and simplify the user/customer experience and optimize the quality of our services. 

• We are the No 1 Insurance comparison and brokerage website in Greece. 
• We are certified by the Great Place to Work® Institute. 
• We compare and offer commercial & custom-made policies/products from more than 29 insurance companies and 10 energy companies. 
• Since September 2021, we have been part of the Achmea Group, a major Dutch financial institution. 

Our people are always our greatest strength and from the inception of insurancemarket.gr until today, we make sure to grow more and more, with the goal of better serving our customers. 

We're seeking a strategic and hands-on Senior Brand Communications & Customer Lifecycle Manager to lead the storytelling and relationship-building efforts across the full customer journey. This role combines brand building, product marketing & CRM strategy, with a clear mission: to turn prospects into loyal advocates and make our brand speak with one clear, confident voice.

You will own the brand voice — across products, campaigns, and employer branding — while ensuring our customers are nurtured, retained, and reactivated through smart CRM and lifecycle communications.

What Success Looks Like:

• A clear, unified brand voice across all campaigns and channels
• Increased brand preference and engagement across key segments
• Higher customer retention and repeat usage via CRM-driven initiatives
• A brand that feels smart, human, and worth trusting
  

Responsibilities:

Brand & Product Storytelling

• Develop and execute brand communication strategies for both product and employer branding
• Craft compelling narratives and messaging frameworks across channels (web, social, campaigns, PR)
• Collaborate with Product, Sales, and People teams to ensure brand alignment
  

Customer Lifecycle & CRM

• Own the end-to-end customer lifecycle journey (onboarding, retention, churn prevention, win-backs)
  
• Plan and execute CRM campaigns (email, push, SMS) with a focus on personalization and engagement
  
• Work closely with Data/CRM teams to drive segmentation and performance analysis

Strategic Leadership & Cross-functional Alignment

• Ensure consistency across all customer touchpoints — from ad to inbox
  
• Support go-to-market efforts with brand-aligned messaging and campaign content
  
• Partner with data analytics and product teams to align lifecycle journeys with business goals
  

Qualifications:

• 6-8 years of experience in Brand Communications, Product Marketing, or/ and CRM/Lifecycle Marketing
  
• Proven track record in brand strategy, cross-channel storytelling, and customer engagement
  
• Strong understanding of CRM tools (e.g., Game, Braze, Zoho) and customer segmentation
  
• Excellent copywriting skills — able to balance creative storytelling with business needs
  
• A collaborative mindset with the ability to lead cross-functional initiatives
  
• Bonus: experience in fintech, insurance, or other customer-centric digital platforms

We know you are in high demand, here is why we are different and why you will love working for us:

• Competitive remuneration scheme
• Private Health Coverage on the Company’s group program & a yearly check-up plan
• Being a member of a Great Place to Work® awarded company
• Experiencing a working environment that gives employees large goals, autonomy and mentoring, which creates incredible opportunities, both for you and the company
• Substantial yearly “Learning and Development” budget in accordance with our growth and development plan
• A great opportunity to grow and work with the most amazing people in the industry
• A relaxed and modern working atmosphere located in the heart of Athens
• Hybrid working model
• Personalized working station & laptop