Senior BI Analyst

Posted 24 Days Ago
Austin, TX, USA
In-Office
125K-135K Annually
Senior level
Digital Media • Marketing Tech • Mobile • Social Media • Software
Discover how our hyper-local content technology is driving results for the home service industry
The Role
The Senior BI Analyst will handle end-to-end product and customer analytics, leveraging data to enhance product success, improve customer engagement, and guide business decisions via executive dashboards and strategic recommendations.
Summary Generated by Built In

Join Our Team at RealWork


We’re RealWork, a team of builders and problem-solvers based in Austin, Texas. Our mission is to help home service professionals earn the trust they deserve online.


RealWork is the marketing engine behind thousands of contractors nationwide. We transform their best jobs into SEO-optimized stories, photos, and reviews that drive growth. Through integrations with leading field service platforms, we automate meaningful customer engagement after each job and use job content to help contractor’s online presence better reflect the quality of their work in the field.


RealWork is based 100% in the USA and headquartered in Austin, TX.


The Role:

As a Senior BI Analyst at RealWork, you’ll be the analytical brain behind how our product gets better, how our customers get more value, and how the business makes smarter decisions. You’ll sit at the intersection of Product, Engineering, Customer Success, and the executive team, and your work will directly shape what we build, how we measure it, and how we know it’s working.


This is not a dashboards-on-demand role. What we need is someone who can look at the data, form a real point of view about what’s going on in the business, and then go build the analysis that proves or disproves it. You’ll be expected to ask better questions than the people asking you for reports, and to translate raw data into recommendations a CEO or product lead can act on tomorrow.


This is also an AI-native role. We expect you to use modern AI tools as a core part of how you work every day: writing and debugging SQL, exploring datasets, drafting analyses, building dashboards, and pressure-testing your own thinking. If your current workflow doesn’t already include AI as a daily collaborator, this isn’t the right role for you.


What You'll Do:

  • Own product and customer analytics end-to-end; from the event model and data tables to the dashboards executives, product leaders, and CS managers actually use.
  • Partner with Product and Engineering to instrument new features, define what success looks like before launch, and report back on whether we hit it.
  • Dig into customer behavior to identify retention drivers, churn signals, and the engagement patterns that separate our best customers from the rest and translate those findings into product and CS recommendations.
  • Build and maintain a set of executive and operational dashboards that tell the story of the business at a glance. Kill the ones that don’t.
  • Design and analyze A/B tests for product changes, onboarding flows, and CS interventions, with clear hypotheses, sample sizes, and readouts.
  • Use AI tools every day to move faster - generating SQL, exploring data, drafting analysis, and producing visualizations - and help us raise the bar for what an AI-native analytics function looks like.
  • Work cross-functionally with RevOps, BI, Engineering, Product, and CS to make sure the data we trust is the same data everyone else sees.
  • Bring strategic thinking to the table. We don’t want a ticket-taker; we want someone who will tell us what we should be looking at next.


Things You Might Work On:

  • Building a retention model that ties product engagement (job follow-up call completion, review velocity, widget engagement, website performance) to renewal probability; and figuring out which levers actually move it.
  • Taking over the event model and analytics for RealWork Websites and widgets: traffic, conversion, content engine performance, phone tracking, and the metrics that prove our sites win work for contractors.
  • Running a controlled experiment on a new onboarding flow and writing the readout that tells the product team whether to ship, kill, or iterate.
  • Producing a quarterly executive readout on the health of the customer base (segmented by product mix, customer demographics, and tenure) that the leadership team can actually make decisions from.
  • Replacing a sprawling set of legacy dashboards with a tighter, more honest set of metrics that can be used to support the workflow of our individual contributors and decision making of our executive team.


Who You Are:

  • 4–6 years in a product, business, or data analytics role, ideally at a SaaS company. Comfortable owning analysis end-to-end, not just executing on someone else’s spec.
  • Strategic thinker first, technician second. You can look at a business problem, frame the right questions, and design the analysis that answers them. You’re not waiting to be told what to look at.
  • Strong opinions about what makes a good metric and a bad one. You can spot a vanity number, a misleading chart, or a dashboard nobody uses, and you have the judgment to push back.
  • An AI-native analyst. You use AI every day to write SQL, explore data, draft analyses, build visualizations, and sharpen your thinking. You can describe specific ways AI has changed how you work in the last twelve months.
  • Expert-level SQL. You can write, read, and debug complex queries in a cloud data warehouse without hand-holding. BigQuery experience is a plus.
  • You are familiar with modern BI tooling (Power BI, Looker, Tableau, or similar acceptable) but are excited about exploring AI-native analytical and dashboarding solutions.
  • Comfortable in data-rich environments; moving data around, working across warehouses and operational systems, and standing up the pipelines you need rather than waiting for someone else to build them.
  • Experience with product analytics tooling (Pendo, Amplitude, Mixpanel, or similar) and a working understanding of event modeling, customer journey funnels, and time-series metrics.
  • Strong written and verbal communication. You can take a messy analysis and turn it into a one-page recommendation a non-technical executive can act on.
  • Curious by default. You ask the next question, then the one after that, until you actually understand what’s going on.


Even Better If You:

  • Have web analytics experience (GA4, GTM, server-side tracking) and understand how to measure marketing and conversion performance, not just product usage.
  • Have hands-on experience designing and analyzing A/B tests, including the statistics behind sample sizing and significance.
  • Have written production-grade Python or used dbt to manage transformations and models.
  • Have a real point of view on where the analytics discipline is going in an AI-native world, and want to help us get there first.


Why Join RealWork?

  • Startup environment within a stable, industry-leading company
  • Competitive salary, bonus structure & equity
  • Excellent Health, Dental, Vision and Parental Benefits
  • Regular team outings & events
  • Flexible PTO
  • 401(k)


RealWork is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local, state, and federal law or ordinance.

Skills Required

  • 4-6 years in a product, business, or data analytics role
  • Expert-level SQL
  • Experience with product analytics tooling
  • Familiar with modern BI tooling

RealWork Labs Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RealWork Labs and has not been reviewed or approved by RealWork Labs.

  • Healthcare Strength Healthcare coverage is positioned as comprehensive, spanning medical, dental, vision, life, and disability, with “world-class insurance” repeatedly emphasized. Employer coverage of a large share of premiums is described, which can materially increase the practical value of the package.
  • Parental & Family Support Parental leave is described with unusually generous durations for both primary and secondary caregivers and includes a return-to-work program. Dependent-care support and other family-oriented benefits are also highlighted as part of the overall rewards offering.
  • Leave & Time Off Breadth Time-off benefits are framed as flexible, with flexible/unlimited PTO paired with a defined set of paid company holidays. This combination supports both autonomy and predictable baseline time away.

RealWork Labs Insights

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The Company
HQ: Austin, TX
51 Employees
Year Founded: 2020

What We Do

A simple solution for your business, and a revolution in field software. RealWork Labs is redefining the way home service business interact with their customers and grow their online footprint. We make it easier than ever before for field-based businesses to show off the high-quality work their teams produce every day. Our mobile platform helps hundreds of businesses across the country reach new customers in a few simple steps. CAPTURE: Take Back Control Generate real, relevant content from your team members on location. This content demonstrating your quality work will go on to enrich every aspect of your online presence, as well as drive you more new business on places like Google and Facebook, all without the need of expensive black-box services like SEO. CHECK-IN: Rethink Word of Mouth Marketing. Checking in to job sites tells Google and other search engines where you’re working, contextualizes your photos and reviews, and gives you organic credit at the local level. So, the next time someone nearby searches for your service, you show up where it matters most. Take your Google reviews to the next level. Match your Google reviews to those job sites. Give homeowners the confidence your reviews are real and you’re the best service provider for the job. Your business happens out in the field, not around the office. Our platform understands that. BROADCAST: Social Proof is the future. Our software will take the photo, the video, the Google review, and advertise it to the friends and neighbors directly around your check-in point. This social proof material, driven by your staff and their great work, makes you the neighborhood provider of your services. Immediately show others that you service their area and you’re referred by someone they most likely know. Ultimately, this creates an endless cycle of referrals for your business! Simply put, leave a “digital yard sign” at your jobs driving more work your direction once you’ve left.

Why Work With Us

We're a software company based 100% in the US and headquartered in Austin, TX. As a business culture, we follow First Principle Thinking, which seeks to challenge what we think we know, throw out assumptions, and start with every problem from the ground up to build true solutions. You’ve never seen anything like this, or what's to come.

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