Senior B2B Affiliate & Partnerships Manager (Consultant)

What You'll Do

• Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders.
• Develop and execute full funnel B2SMB affiliate and partnership strategies that align with client goals, factoring in sales cycles and multiple stakeholders.
• Provide full-service, end-to-end B2SMB partnership program management, from strategic execution and optimization to program operations. 
• Source, recruit, and activate strategic partners, including marketplaces, niche industry publishers,agencies, professional communities, consultants, and B2B influencers.
• Collaborate with and optimize existing partners to drive pipeline growth, lead quality, and revenue attribution.
• Deliver compelling presentations and proposals tailored to client needs. Lead contract negotiations and renewals to secure long-term partnerships.
• Effectively manage budget across affiliate, referral, and partner channels, with a focus on pipeline contribution, CAC efficiency, and ROI.
• Provide regular performance reporting, highlighting lead quality, funnel progression, partner ROI, and strategic growth opportunities.

What You'll Bring

• 5+ years of hands-on experience managing B2SMB affiliate, referral, or partner programs with proven success in accelerating customer acquisition or pipeline growth through partnerships.
• Deep understanding of B2B buying cycles, attribution challenges, and the partner ecosystem (affiliate, referral, marketplace, and strategic alliances).
• Strong written and verbal communication skills; comfortable presenting to leadership, documenting, and putting together reports that illustrate program performance.
• An analytical approach to partnership marketing and decision-making, weaving in data where there is an opportunity.
• Ability to balance strategic thinking and execution; able to shift from big-picture ecosystem design to hands-on partner activation.
• A relationship-builder mindset, with experience negotiating contracts, setting partner terms, and growing mutually beneficial partnerships.
• Experience in relevant verticals such as SaaS, FinTech, B2B services, or prosumer subscription models.
• Familiarity with partner tech stacks (Impact, PartnerStack, Everflow, Salesforce, Hubspot, etc.)
• Background in other marketing channels and a solid understanding of how they can work together to fuel growth.