Senior Associate, Strategy

Posted Yesterday
Be an Early Applicant
Milan, ITA
In-Office
25K-42K Annually
Senior level
AdTech • Marketing Tech
The Role
Lead strategic growth projects by conducting market and brand analysis, defining integrated communication platforms, and turning data into actionable media strategies. Collaborate with clients and internal teams to deliver insight-driven presentations, manage client relationships, and support media planning, content creation, and performance marketing from research through execution.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact

You will be at the heart of our projects, actively driving strategic growth for both new and existing clients, playing a pivotal role in interpreting market scenarios, identifying opportunities, and navigating challenges to build robust strategic platforms.
Your work will directly fuel media planning, content creation, and performance marketing overseeing communication strategies from research and analysis to final execution.
Collaborating with both internal and external stakeholders, you will deliver comprehensive strategic solutions, ensure high-quality and consistent deliverables, and support the team in prioritizing key project decisions.

Skills and Experience

  • Conduct in-depth market and brand analysis to define powerful insights, driving strategic recommendations
  • Manage communication strategies and insights across all media, working on and with clients' data and people in marketing, media, and content
  • Foster insight generation, cultural, narratives and creative media solutions
  • Define strategic directions and integrated communication platforms that inspire and fuel creative ideation media opportunities across channels
  • Client management
  • Strong teamwork and collaboration skills
  • Proficiency in written and spoken English
  • 4 years of experience as a Strategic Planner, with a strong focus on strategy and media planning within a media agency
  • Ability to transform data and insights into compelling client presentations designed to link business dynamics with innovative media opportunities across channels
  • Client management
  • Strong teamwork and collaboration skills
  • Proficiency in written and spoken English

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

  • Corporate Benefits & Discounts Platform
  • Employee Wellbeing & Support Programs
  • Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
  • Dedicated e-learning platform for all employees (at least 2000+ courses)
  • Ticket Restaurant for every working day
  • Non-Occupational Accident Insurance
  • Company-paid Life Insurance
  • Tax Assistance Services Support (tax return)

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CCNL Aziende del Terziario distribuzione e Servizi (English)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

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€25.000€42.000 EUR

Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • 4 years of experience as a Strategic Planner with focus on media planning within a media agency
  • Conduct in-depth market and brand analysis to generate insights and strategic recommendations
  • Manage communication strategies and insights across all media and work with clients' data and marketing teams
  • Ability to transform data and insights into compelling client presentations linking business dynamics with media opportunities
  • Define strategic directions and integrated communication platforms to fuel creative media ideation across channels
  • Client management experience
  • Strong teamwork and collaboration skills
  • Proficiency in written and spoken English

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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