Senior Associate - Martech Platform Operations

Specialist - Salesforce Marketing Cloud Admin - IN
Salesforce Marketing Cloud (SFMC) Administrator to play a pivotal role in optimizing our Salesforce platform, particularly focusing on advanced features like Personalization Studio, CDP, and Advertising Studio.
Key Responsibilities and Duties

• User and License Management: Oversee aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions, and sharing rules.
• Salesforce Configuration: Execute Salesforce configuration changes, covering Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards, and reports.
• Sandbox Environment Management: Manage Salesforce sandbox environments, ensuring a controlled and efficient development and testing process.
• Platform Optimization: Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience. Recognize and leverage unused or underutilized platform features to enhance efficiency.
• Data Management: Implement rules and automation to improve Salesforce data quality. Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer.
• User Support and Training: Handle user support tickets, focusing on prompt issue resolution. Monitor and improve user adoption through identification of training initiatives for both new and ongoing users.
• Technical Documentation: Maintain comprehensive technical documentation to ensure transparency and knowledge sharing.
• Integrated Applications: Collaborate with integrated applications, ensuring seamless functionality and data synchronization.
• SFMC Setup and Support: Salesforce Marketing Cloud Setup: Assist in the setup and configuration of Salesforce Marketing Cloud, aligning with industry best practices.
• Personalization Studio: Implement and optimize Personalization Studio features for dynamic content creation and personalized customer experiences.
• Collaborate with marketing teams to leverage Personalization Studio for targeted campaigns.
• Customer Data Platform (CDP): Oversee the configuration and integration of the Customer Data Platform, centralizing and leveraging customer data for segmentation and personalized messaging. Collaborate with cross-functional teams for seamless integration with other platforms.
• Advertising Studio: Set up and manage Advertising Studio for targeted advertising campaigns across various channels. Utilize Advertising Studio features for creating, executing, and analyzing advertising campaigns.
• Data Integration: Collaborate with IT and data teams for smooth data integration between Salesforce Marketing Cloud and other systems. Implement data synchronization processes for real-time updates.
• Automation and Journey Building: Design and build marketing automation journeys to nurture leads and enhance customer engagement. Implement and optimize customer journeys using Marketing Cloud Automation Studio.
• Reporting and Analytics: Develop and maintain reports and dashboards to track the performance of personalized campaigns and advertising efforts.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Related Skills

Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

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Company Overview

TIAA Global Capabilities was established in 2016 with a mission to tap into a vast pool of talent, reduce risk by insourcing key platforms and processes, as well as contribute to innovation with a focus on enhancing our technology stack. TIAA Global Capabilities is focused on building a scalable and sustainable organization , with a focus on technology , operations and expanding into the shared services business space.

 
Working closely with our U.S. colleagues and other partners, our goal is to reduce risk, improve the efficiency of our technology and processes and develop innovative ideas to increase throughput and productivity.

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

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