The Role
Owns social media and brand voice across LinkedIn, Instagram, X, and Threads; manages content calendars, audience growth, engagement, PR outreach, and earned media. Leads sub-brand go-to-market channels, B2B lead-generation campaigns, events, influencer collaborations, sponsorships, newsletters, and performance reporting. Partners with sales teams and uses CRM dashboards to improve conversion. Requires marketing experience and strong writing skills, with industry familiarity in sustainability, textiles, or manufacturing.
Summary Generated by Built In
Grow brand voice across social
Own LinkedIn, Instagram, X, and Threads for PFC and leadership handles - content cadence,follower growth, and engagement targets. Coordinate PR outreach tied to sustainability moments like Earth Day and World Environment Day, and land earned media coverage for the textile/merchandise vertical.
GTM Strategy and Execution
Stand up dedicated channels for the sub-brand: a monthly LinkedIn newsletter, WhatsApp broadcast marketing, and a twice-weekly Meta content cadence, all built to grow subscribers and inbound leads.
Support sales and conversion
Lead Generation & Event Management
Campaign Management
Brand videos, influencer collaborations, and brand sponsorships management.
Social Media Management
Maintain a shared, org-wide content calendar reviewed monthly, and run monthly performance reviews on all marketing channels.
Requirements
● 3+ years of marketing experience with hands-on ownership of social channels and content calendars
● Experience running B2B lead generation across LinkedIn, WhatsApp, and Meta
● Experience in coordinating with sales teams on event logistics and partner outreach
● Familiarity with campaign reporting and lead-gen dashboards (HubSpot or similar CRM)
● Strong written communication for newsletters, PR outreach, and social copy
● Experience in sustainability, textiles, or manufacturing industries.
Benefits
We offer a competitive and comprehensive benefits package designed to support our employees’ well-being and growth, including an attractive salary, Provident Fund (PF) for financial security, performance-based incentives, comprehensive health and accidental insurance coverage, and strong career growth opportunities. Employees benefit from continuous learning and development through training programs, a healthy work-life balance with flexible policies, and generous paid time off including leave and holidays. Additionally, we provide employee engagement activities, recognition programs to reward achievements, and access to wellness and support initiatives, ensuring a positive and rewarding work environment.
Skills Required
- 3+ years of marketing experience with hands-on ownership of social channels and content calendars
- Experience running B2B lead generation across LinkedIn, WhatsApp, and Meta
- Experience coordinating with sales teams on event logistics and partner outreach
- Familiarity with campaign reporting and lead-generation dashboards, such as HubSpot or similar CRM
- Strong written communication for newsletters, PR outreach, and social copy
- Experience in sustainability, textiles, or manufacturing industries
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The Company
What We Do
Plastics For Change is a mission-driven recycling and ethical sourcing company that transforms discarded plastic into high-quality recycled materials. Its tech-enabled platform connects waste collectors, recyclers, and global brands through transparent, fair-trade supply chains. The company aims to reduce plastic pollution, prevent waste from reaching oceans and landfills, create dignified livelihoods for informal collectors, and support an inclusive circular economy.
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