Marketing Strategy Analysis and Measurement- Senior Associate

We are seeking a marketing analysis and research specialist with a strong consultative mindset to join our marketing analysis, research and measurement team. In this role, you will generate strategic and tactical insights on industry developments, market segments, competitors, and client needs from the lens of marketing best practices, go to market strategy and tactics —directly enabling evidence‑based decision‑making for Marketing and the Client Impact organization. Partnering closely with a collaborative team of analytics, campaign, content, digital, and creative experts, you will translate diverse internal and external data into clear, actionable insights that guide marketing priorities and initiatives.

Why this role is important to us

At State Street, our purpose is to help create better outcomes for the world’s investors and the people they serve. As part of the Global Marketing India organization, you will join a team experts who transform data, analysis and insights into marketing campaigns, solutions, and go‑to‑market efforts that bring our purpose to life.

What you will be responsible for

As a Senior Associate, you will:

• Contribute to the full data analysis and research lifecycle—from project scoping and design to data collection, analysis, synthesis, and delivery of actionable recommendations.

• Independently structure projects, develop hypotheses, and gather data from diverse sources (business research, primary survey studies, channel intelligence, internal client datasets) to generate relevant findings using strong qualitative and quantitative techniques.

• Partner closely with stakeholders across Marketing, Product, Business, and Thought Leadership, applying rigorous analytical methodologies to generate insights that address priority business questions.

• Contribute to a wide range of initiatives, including:

  • Benchmarking & Best‑Practice Reviews: marketing strategy, messaging, positioning, and competitive frameworks.

  • Industry Intelligence: emerging trends, thematic deep dives, and market shifts.

  • Primary Survey Analysis: survey design and analytics, insight reporting, and triangulation across multiple studies and data sources.

  • Account Insights: Strategic deep dives on priority accounts, engagement patterns, and need/preference dynamics to guide account‑based marketing (ABM) strategy.

• Leverage modern research tools, analytical techniques, and data visualization methods to collect, analyze, interpret, and present insights in a clear and compelling format.

What we value

These skills will help you succeed in this role:

• Ability to triangulate data from various sources (publicly available, proprietary surveys, internal systems) into concise, actionable narratives.

• Strong storyboarding and executive‑level communication skills.

• Fluency with desk‑research sources (e.g., Factiva, Ignites, FundFire, D&B, Hoovers/OneSource) and comfort with Excel and Power BI; SQL/Python is a plus.

• GenAI fluency, including prompt quality, verification and citation discipline, and bias awareness, with a growth mindset for continuous upskilling.

• Familiarity with financial services and B2B marketing.

• Proactive, highly organized, detail‑oriented, and able to manage shifting priorities and tight deadlines.

Education & Preferred Qualifications

• Master’s degree in business, MBA, CFA, Marketing, Consumer Behavior, or Statistics, with a strong record of achievement.

• 5+ years of experience in marketing/ business/ financial research, consulting, financial services marketing, or strategy teams.