Senior Area Sales Manager (Sr. ASM)

Posted 18 Days Ago
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Ranchi, Rānchī, Jhārkhand, IND
In-Office
420K-660K Annually
Senior level
Manufacturing
The Role
Leads sales operations across Jharkhand by achieving territory targets, expanding dealer and distributor networks, developing customer relationships, driving market share, monitoring competitors, managing collections, conducting promotional activities, mentoring sales staff, and preparing forecasts and MIS reports. Extensive travel within the assigned territory is required.
Summary Generated by Built In

Pay: ₹35,000.00 - ₹55,000.00 per month

Job description:

About the Role

Saburi Ply is looking for an experienced and highly motivated Senior Area Sales Manager to lead sales operations across Jharkhand. The ideal candidate should have extensive experience in the Building Materials industry, with a strong track record of driving sales growth, expanding channel networks, and managing key customer relationships. Candidates with experience in the Plywood industry will be given preference.

Key Responsibilities

  • Achieve monthly, quarterly, and annual sales targets for the assigned territory.
  • Develop and strengthen the dealer, distributor, and retailer network across Jharkhand.
  • Identify new business opportunities and drive market expansion.
  • Build strong relationships with dealers, architects, contractors, builders, and institutional customers.
  • Lead territory development initiatives to increase market share and brand visibility.
  • Monitor competitor activities, pricing strategies, and market trends.
  • Ensure timely collections and maintain healthy receivables.
  • Conduct dealer meets, carpenter meets, promotional campaigns, and product demonstrations.
  • Mentor and support junior sales team members to improve performance.
  • Coordinate with the marketing and head office teams to execute sales and promotional initiatives.
  • Prepare sales forecasts, MIS reports, and business performance reviews.

Eligibility Criteria

  • Experience: 8–12 years in the Building Materials industry.
  • Minimum 2–3 years' experience as an Area Sales Manager or Senior Area Sales Manager preferred.
  • Experience in the Plywood industry will be an added advantage.
  • Strong dealer and distributor network across Jharkhand.
  • Excellent communication, negotiation, and relationship management skills.
  • Proficiency in MS Excel and sales reporting.
  • Willingness to travel extensively within the assigned territory.


Requirements

Required Skills

  • Channel Sales Management
  • Dealer & Distributor Development
  • Territory Management
  • Business Development
  • Sales Planning & Forecasting
  • Market Expansion
  • Key Account Management
  • Collection & Credit Control
  • Market Intelligence
  • Team Leadership & Mentoring
  • Negotiation & Relationship Management
  • MS Excel & MIS Reporting

Preferred Industry

  • Plywood
  • Laminates
  • MDF/HDF Boards
  • Veneers
  • Decorative Panels
  • Hardware
  • Paints
  • Tiles
  • Sanitaryware
  • Cement
  • Steel
  • Other Building Materials

Benefits:


  • Cell phone reimbursement
  • Provident Fund


Work Location: In person



Skills Required

  • 8–12 years of experience in the building materials industry
  • 2–3 years of experience as an Area Sales Manager or Senior Area Sales Manager
  • Experience in the plywood industry
  • Strong dealer and distributor network across Jharkhand
  • Excellent communication, negotiation, and relationship management skills
  • Proficiency in MS Excel and sales reporting
  • Willingness to travel extensively within the assigned territory
  • Channel sales management experience
  • Dealer and distributor development experience
  • Territory management experience
  • Business development experience
  • Sales planning and forecasting experience
  • Market expansion experience
  • Key account management experience
  • Collection and credit control experience
  • Market intelligence experience
  • Team leadership and mentoring experience
  • MIS reporting experience
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The Company
306 Employees
Year Founded: 2018

What We Do

Saburi Ply is an India-based manufacturer of ultra-durable, high-quality plywood and engineered wood panel products. Its offerings include plywood, blockboard, chipboard, WPC boards, and flush doors, serving the Indian plywood industry and broader building-materials market. Founded in 2018 in Kolkata, the company presents itself as a trusted source for panel products, combining product durability, professionalism, and a dynamic approach to customer service.

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