The Senior Analyst will work in collaboration with other business units to understand key audience metrics for executive reporting, develop advanced analytics capabilities and drive strategic insight. The primary objective of the team is to grow the WSL fan base and spread our love of the sport and lifestyle of surfing around the world. This role will be based in WSL’s Los Angeles headquarters.
Responsibilities:
- Collect, organize, manage and report on WSL audience databases
- Manage analytical tools and deliver insight on strategic initiatives through rigorous analysis and regular reporting to executive team
- Monitor and forecast audience growth and engagement trends
- Provide data and audience insights to Sponsorship, Content and Events departments
- Work with multidisciplinary teams to drive outcomes on strategic projects
- Create presentations for executive level communication
- Oversee development, execution and analysis of audience surveys
- Collaborate with external vendors providing market research support
- Work with analytics and digital teams to advance analytics capabilities
Qualifications:
- Proficiency in Microsoft Office tools, with significant expertise in Excel
- Strong command of SQL and relational databases
- Familiarity with Google Analytics, Big Query, YouTube Analytics, Facebook Insights and other digital analytics platforms
- Digital audience growth and UI / UX optimization experience preferred
- Excellent written and verbal communication skills (including slide writing)
- Commitment to continuous improvement and professional development
- Passion for surfing and surf culture
- 2+ years work experience in a similar field
- Bachelors Degree
Personal Attributes:
- Above all, integrity and honesty
- Entrepreneurial; willingness to work independently with the best business practices in mind
- Detail oriented
- Masterful organizational skills
- Optimism and energy for the brand and its future
- An open and collaborative nature
- A high degree of self-awareness of one’s own personal style, strengths and weaknesses and motivational triggers.
- Intellectual curiosity and enthusiasm for learning.
- Action Oriented—enjoys working hard and looks for challenges; works with urgency able to act and react as necessary, even if limited information is available
Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V
Salary Range: $100,000-$115,000 based on relevant experience
Skills Required
- Proficiency in Microsoft Office with significant expertise in Excel
- Strong command of SQL and relational databases
- Familiarity with Google Analytics
- Familiarity with BigQuery
- Familiarity with YouTube Analytics
- Familiarity with Facebook Insights
- Digital audience growth and UI/UX optimization experience
- Excellent written and verbal communication skills, including slide writing
- Commitment to continuous improvement and professional development
- Passion for surfing and surf culture
- 2+ years work experience in a similar field
- Bachelors Degree
What We Do
The World Surf League (WSL) is a global sports media & entertainment company and the governing body of and path to professional surfing. The league partners with brands to create and deliver transformational partnerships that deliver next-generation, innovative, purpose-driven engagement platforms that have both regional and global relevance and scale. The league owns and distributes the rights to The Championship Tour, which crowns men’s and women’s elite world champions each year. As a top-tier Olympic qualifier, WSL will send 18 top-ranking men and women to France in 2024, located in Teahupo’o, Tahiti. A division of The WSL, WSL Studios is a full-service original entertainment production engine, committed to delivering a broad range of high-quality lifestyle storylines to the world. Our content is transformative and celebrates surfing, the ocean, and human potential. Our studio is producing documentaries and series for major media companies like HBO, The Walt Disney Company, and Apple TV. Our latest launch is Make or Break season 2, which is a worldwide hit. The WSL is distributed on television in 525M+ homes worldwide. The league has been a leader in live streaming in the sports industry on platforms like Facebook, Youtube, and WSL.com/APP. The league and its athletes have a collective social following of over 100M+ and are reaching new audiences via connected devices and are one of the fastest growing sports on Tik-Tok. Join us! For all inquiries/ opportunities please reach out to [email protected]
