Senior Analyst

Posted 2 Days Ago
Be an Early Applicant
Mumbai, Maharashtra
In-Office
Mid level
AdTech • Marketing Tech • Software
The Role
The role involves leading market research projects, managing client communications, ensuring timelines and quality, and using various data collection tools to deliver insights.
Summary Generated by Built In

Job Description:

Profile Description:

The individual Contributor role brings over 4-7 years of experience in the field of market research. Need to have experience in all aspects of data collection and field management, including sample and quota design, deployment plans, field work monitoring, managing field related issues, and meet client’s field objectives.

S/He will have responsibility to manage minimum 7-8 projects with zero supervision, ensuring each project is set-up efficiently, liaising with the client and account director over issues affecting set-up and fieldwork, tackling issues as they arise (or bringing them to the attention of the appropriate person), ensuring established processes are followed during the project and that required documentation is kept up to date.

Should have good understanding on power point.

Key Responsibilities – Non-Technical:

  • Ensure that all projects are completed within budget and in a timely manner
  • Check feasibility of project execution (timelines included) and flag any concerns
  • The person will take ownership of the assigned project(s) under limited guidance of the supervisor
  • Build the project plan with clear timelines for each milestone. Set up and implement new and on-going projects. Provide timely status reports, project analysis and recommendations. Proactively identify project risks and develop risk mitigation plans
  • Organize meetings with internal stakeholders such as survey programming, data processing and coding teams to ensure seamless execution of projects
  • Tasks may include:
    • Contribute ideas to improve look and feel of survey with a view to improve respondent engagement
    • Define sampling plan and identify potential bottlenecks
    • Analyze key project metrics with a view to improve performance
    • Ensure quality measures are followed
    • Update clients regularly on project progress
  • Ensure key project performance metrics such as project profitability are met or exceed established guidelines
  • Consistently exceed client expectations from project inception through completion
  • Closely liaise with clients for projects briefing and post survey information
  • Support the team in preparing invoices of completed projects in a timely manner
  • Keep the internal tools fully updated on a daily basis so that everybody can know exactly the status of a project by checking the tools
  • Ensure maximum client satisfaction by maintaining high level of quality for client deliverables, periodic communication on the progress of the project
  • Resolving escalations and proactively taking corrective measures and ensuring successful closure of issues.
  • Communicate effectively with vendors (i.e., panel companies, translation agencies, CATI partners)
  • Keep clients and supervisor in the loop and involve them whenever there is a change in the project specs
  • Escalate any outstanding issue to supervisor as soon as identified
  • Ensure process documents are updated from time to time
  • Contribute to team meetings by being prepared and sharing ideas

Key Responsibilities – Technical:

  • Should be able to test links in tools like Decipher, ConfirmIT
  • Data checking e.g., identify straight liners, speeders, verbatim checks etc. 
  • Should be able to understand and QC different deliverables like data tables, coded data, reports, scorecards etc.
  • Create cross tabs on Decipher and Q
  • Basic understanding of SPSS i.e. should be able to write basic syntax, take frequency, update data etc.
  • Create reports in PowerPoint
  • Good in excel

KSC for this role:

KNOWLEDGE

Qualification:

  • A minimum of a Bachelor’s Degree required. Post Graduate or B School degree in Operations, Market Research field from well-known management institution or university are preferred
  • Experience with many different types of Research studies:  tracking (continuous and wave), copy-testing, concept-testing, segmentation and/or different types of brands and market sectors.
  • Experience with sample and quota design, field management, vendor management are preferred
  • Understanding and ability to work with online data collection tools and must have ability to understand technical aspects of various processes involving systems on client and vendor sides

Certifications

(if any):

Relevant experience:

  • At least 4-7 years of experience in the market research industry
  • At least 4-5 years project management or Data Collection experience

SKILLS

Technical/Domain:

  • MS Office, Web based survey and sampling tools, Q, PPT, SPSS

COMPETENCIES

Behavioral:

  • Strong written and verbal communication
  • Learnability and ability to quickly adapt to the change
  • Team work and interpersonal skills
  • Ability to multi-task and prioritize tasks in a fast paced work environment.
  • Demonstrated critical thinking and problem-solving abilities
  • Should be comfortable to work in night shifts – rotational, 24/7 operational support and working on weekends - Roaster
  • Must have the ability to work in a high stress, high productivity, and rapidly changing environment. 

Location: Goregaon / Hybrid

Unique Circumstances:

Time Zone

Working in shifts – EST

Travel

Travel abroad – working out of client site

Location:

Mumbai

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Top Skills

Confirmit
Decipher
Excel
MS Office
PowerPoint
Q
Spss
Web Based Survey Tools
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The Company
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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