Senior Analyst

Job Description:

Senior Consultant – Client Services

Company Description 

Merkle | Cardinal Path, part of dentsu, empowers brands to maximize their data and activate against it to pursue our goals. Our passionate experts are an extension of our clients' teams, applying their knowledge to help brands maximize media and technology on the path toward digital transformation. 

Who we are looking for 

Merkle | Cardinal Path is looking for a Senior Client Services Consultant with a background in sales, client services, and cross-functional team collaboration. In this role, you’ll oversee client accounts, drive revenue growth, and help clients achieve their digital marketing and analytics goals.

The ideal candidate will have strong communication skills, the ability to guide both clients and internal teams, and expertise in identifying opportunities for organic account growth. Success in this position requires active listening, translating client needs into actionable plans, and delivering results. The ideal candidate will support and be available during client time zones and working hours.

As a Senior Client Services Consultant, you'll manage a diverse book of clients across industries, focusing on digital strategy, technology, media, and analytics solutions. You’ll also be responsible for client retention, organic growth, and achieving revenue goals.

Strong business acumen, excellent sales and negotiation skills, and the ability to work in a fast-paced environment are essential. You will act as a liaison between clients and upper management, addressing issues and proactively finding solutions to ensure client satisfaction.

Job Description

• Client Account Management: Oversee and manage client relationships, ensuring their needs are met and helping to identify opportunities for growth and client satisfaction.
• Organic Sales Growth: Identify and capitalize on opportunities for organic account growth, working to exceed revenue goals and client expectations.
• Client Communication: Serve as a point of contact for clients, maintaining strong, effective communication and actively listening to client needs.
• Communication Skills: Strong communication skills with the ability to actively listen, understand client goals, and convey ideas clearly to clients and team members.
• Problem-Solving: Address client concerns with a proactive approach, finding solutions or escalating issues as needed.
• Learning Digital Marketing: Familiarity with or a desire to learn about digital marketing, technology, and analytics, and how they can help clients achieve their business goals.
• Time Management: Ability to manage multiple tasks and prioritize effectively in a fast-paced environment.
• Client Retention: Focus on building and maintaining positive relationships with clients, contributing to retention and growth.
• Client Time Zone Support: Readily available during client time zone(s) and provide support accordingly.
• Client Advocacy: Act as a liaison between clients and upper management, ensuring client needs and concerns are effectively communicated and addressed.
• Digital Marketing and Analytics Expertise: Apply your understanding of digital marketing and analytics to help clients achieve their business objectives and maximize ROI.

Measures of Success

• Business Retention
• Organic growth
• Client satisfaction

Job Qualifications:

• Bachelor’s degree in marketing, advertising, communications, business, or a related field.
• 2-4 years of experience in client services/account management with broad knowledge of digital marketing, media strategy, or a related field.
• Familiarity with Google platforms (Google Ads, Analytics), and digital marketing tactics.
• Experience supporting client accounts, with an understanding of how to contribute to account growth.
• Ability to assist in managing budgets, meeting deadlines, and coordinating projects.
• Experience working with international clients or teams is a plus and cross functional internal teams
• Strong verbal and written communication skills, with the ability to create clear and professional documents and presentations.
• Ability to collaborate and share knowledge with team members while actively seeking out information to improve personal skills.
• Team-oriented with a positive, no-ego approach.
• Analytically minded, specifically comfortable with data, understanding data analytics for multi-purpose results analysis and recommendations
• Excellent Word, Excel, and Proposal development skills
• Willingness to travel occasionally within North America and internationally, as required

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