Senior Analyst - Web Analytics

We are looking for a detail-oriented candidate with experience in tag management, marketing analytics reporting, and campaign tracking. The role involves supporting the team in tracking implementation, marketing analytics reporting, and generating campaign reports to measure performance.

Job Description:

Key Responsibilities:

Tag Implementation Support:

• Assist in implementing and maintaining GTM, GA4, Firebase, and MMP tags for websites and apps.
• Work with senior team members to ensure proper tracking of user interactions, conversions, and campaign events.
• Help maintain tagging documentation and track implementation issues.

Marketing Analytics & Reporting:

• Create and maintain marketing campaign reports using Excel and Google Analytics.
• Prepare weekly/monthly performance dashboards to track ad campaigns, conversions, and engagement trends.
• Use pivot tables, charts, and data visualization to summarize findings.
• Identify inconsistencies in data and assist in troubleshooting issues related to reporting.

Platform & Data Quality Support:

• Assist in QA checks to verify accurate data tracking and marketing reports.
• Collaborate with teams to monitor campaign KPIs and data quality.

Collaboration & Learning:

• Work closely with digital marketing teams, analysts, and account managers to support campaign tracking needs.
• Stay updated on best practices in tag management and marketing reporting.

Preferred Skills:

Basic experience in Google Analytics, GTM, and marketing campaign tracking. Strong Excel skills (pivot tables, basic formulas, and charting) for marketing reporting. Ability to manage multiple tasks and support senior analysts. Good communication skills for working with internal teams and understanding business needs. A strong desire to learn and grow in digital analytics and marketing reporting.

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent