Senior Analyst, Search Engine Optimization

Posted Yesterday
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New York, NY
In-Office
64K-80K Annually
Mid level
AdTech • Marketing Tech
The Role
The SEO Senior Analyst will execute SEO strategies for clients, deliver reports, perform technical SEO tasks, and train junior analysts.
Summary Generated by Built In

Job Description

Job Summary 

Horizon Media is seeking an SEO Senior Analyst to join our growing digital team.  The ideal candidate should be passionate about SEO and marketing technology, have a solid understanding of ever-evolving SEO best practices and technical considerations, as well as knowledge of best practices in content creation & optimization. The role will report to the SEO Manager, and will support our expanding team through daily implementation & delivery of SEO strategy to existing and new clients. 

 

Main Duties and Responsibilities 

The SEO Analyst is the core of our team’s ability to implement, and is responsible for the delivery of any and all strategic pieces of our clients’ organic search programs. Specific duties will include (but are not limited to): 

 

  • Day-to-day SEO tactical execution across multiple clients 

  • Work in conjunction with predefined SEO campaign objectives 

  • Provide regular client reports and client deliverables 

  • Perform client work outlined in coordination with other media teams 

 

These responsibilities will differ from client to client, and in general, the typical breakdown of the SEO Analyst’s core functionality will be as follows: 

 

  • Technical Consultation/Implementation Support/Client Deliverables: 70% 

  • Reporting: 15% 

  • Evangelism/Education: 10% 

  • Assistance with New Business: 5% 

 
Supervisory Responsibilities 
In this position, you will have the opportunity to train Analysts and Junior Analysts. 

 
Knowledge and Skills Required 

Skills and experience will be evaluated on a case by case basis, although in general, we’d prefer the following initial qualifications: 

 

  • 1.5+ years of work experience in an SEO-heavy environment and/or specifically with SEO 

  • In-depth knowledge of all aspects of SEO 

  • In-depth knowledge of Google Analytics and Microsoft Office Applications 

  • Familiarity and experience with Screaming Frog, SEMRush, Brightedge, Conductor, and/or other industry tools 

  • Ability to hit deadlines & provide deliverables across several clients at a time 

  • A thorough understanding of key search engine ranking factors 

  • Ability to conduct relevant keyword research and make recommendations 

  • A thorough understanding of and the ability to conduct on-site optimization 

  • Proven ability deliver within requirements of strategic SEO campaigns 

  • Working knowledge of HTML, PHP, Javascript, and/or CSS, a huge plus 

  • Experience with local listings management (LLM) and local SEO, a plus 

  • Content ideation and content writing ability, a plus 

  • Excellent communication skills, written and verbal 

  • Ability to communicate effectively with clients & account teams 

  • Ability to communicate effectively with developers & technical team a huge plus 

  • Strong organizational skills with attention to detail 

 

Certificates, licenses and registrations 

No requirements. 

Physical Activity and Work Environment 

No requirements for physical activity and work environment. 

 

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

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Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$64,350.00 - $80,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Top Skills

Brightedge
Conductor
CSS
Google Analytics
HTML
JavaScript
MS Office
PHP
Screaming Frog
Semrush
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The Company
HQ: New York, NY
2,965 Employees
Year Founded: 1989

What We Do

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.

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