Senior Analyst, Search Engine Marketing

Reposted 2 Days Ago
New York, NY, USA
In-Office
64K-80K Annually
Junior
AdTech • Marketing Tech
The Role
The Senior Analyst will manage and optimize Paid Search campaigns across multiple platforms, develop bidding strategies, generate performance reports, and support team initiatives.
Summary Generated by Built In

Job Description

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 

What You'll Do 

  • 40% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault. 

  • 20% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics. 

  • 15% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies. 

  • 10% - Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation. 

  • 10% - Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities. 

  • 5% - Provide consistent and effective support to Manager level and above on forecasting and new business opportunities. 

 

Who You Are 

  • A dot connecter, able to marry strategic thought and tactical objectives 

  • Eager to advance problem solving skills, with the ability to be solutions oriented 

  • A self-starter, takes initiative 

  • A strong writer and communicator 

  • Able to actively seek out and implement feedback 

  • A hyper detailed oriented individual 

  • An independent worker with strong time management and organization skills 

  • A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment 

  • A strong team player, willing to roll up your sleeves 

  • A business mature individual who exudes professionalism and respect 

  • Committed to the success of your team 

  • Eager to guide and manage team members, will lead by example 

  • A supporter of and advocate for diversity, equity and inclusion 

 

Preferred Skills & Experience 

  • 1.5+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.  

  • Exceptional quantitative skills and aptitude including advanced Excel skills. 

  • An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. 

  • Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success. 

  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing. 

  • Excellent organizational skills and the ability to juggle multiple responsibilities. 

 

Certificates, Licenses and Registrations 

N/A  

 

Physical Activity and Work Environment 

N/A  

 

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

#LI-TH1

#LI-HYBRID

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$64,350.00 - $80,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Skills Required

  • 1.5+ years' experience in Search Engine Marketing
  • Exceptional quantitative and analytical skills
  • Advanced Excel skills
  • Strong interpersonal and verbal communication skills
  • Excellent organizational skills

Horizon Media Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Horizon Media and has not been reviewed or approved by Horizon Media.

  • Healthcare Strength Healthcare Strength: Health coverage spans medical, dental, vision, mental‑health resources/EAP, and HSA/FSA, alongside life and disability insurance. Add‑ons such as fertility assistance, pet insurance, identity‑theft protection, and fitness reimbursement expand the package.
  • Leave & Time Off Breadth Leave & Time Off Breadth: Company‑paid holidays and “unlimited” PTO are widely highlighted. Hybrid/remote flexibility features across roles and locations.
  • Parental & Family Support Parental & Family Support: Parental leave is described as generous, with childcare resources and family medical leave available. Family‑supportive benefits are presented as part of the standard offering.

Horizon Media Insights

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The Company
HQ: New York, NY
2,965 Employees
Year Founded: 1989

What We Do

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame. TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have. We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community. For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.

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