If you're looking for a fast-paced role that combines data analysis with strategic decision-making, then the Marketing Strategy & Operations team at Wayfair might be the perfect fit for you. With access to a wealth of data and cutting-edge analytical tools, you'll have the opportunity to shape the future direction of the company. On Marketing Strategy & Operations, we work across marketing channels and frequently interface with marketing leadership. We own the learning agenda, performance tracking / reporting, forecasting, target setting, and ad hoc insights generation for the global Marketing organization. We partner closely with Marketing channel teams, Marketing Data Science, Marketing Data Engineering, and Finance as part of our remit.
In this role as a Senior Analyst, you will own Marketing’s ad spend forecast modeling and contribute to performance tracking of key financial and performance metrics. Your work will directly contribute to Wayfair Marketing’s ambitious growth and brand-building goals on a global scale. You are highly analytical, data driven, detail oriented, comfortable dealing with ambiguity and effective in balancing multiple priorities.
What You'll Do
- Serve as an expert on overall marketing performance and strategy for Wayfair.com and being the point-person for topics related to Wayfair’s >$1 billion in ad spend
- Own the ad spend forecast and budget model for Marketing, with a focus on the Wayfair US business
- Conduct root cause analyses and leverage cross-team partnerships to quickly identify performance issues or variances to forecast and recommended actions for our marketers to execute against
- Leverage our vast datasets to build proofs of concept and perform exploratory data analysis
- Work on cross-brand / cross-geo initiatives to build capabilities that will benefit all Marketing teams
- Work collaboratively on projects with cross-functional groups, including Analytics, Finance, Pricing, Data Science and Data Engineering
- Develop new analyses and processes to support the ongoing management of ad spend and efficiency, helping steer towards goals for global Marketing financial outcomes
- Know the numbers behind Marketing’s spend and efficiency inside and out; work directly with channel leads to ensure outcomes are aligned with the overall strategy
What You’ll Need
- 3+ years of experience working in a quantitative field or a degree in Business, Economics, Mathematics, or Engineering
- Proficient with Excel and Google Sheets (pivot tables, vlookup, etc.) and data visualization tools (i.e. Looker / DataStudio)
- Excellent analytical skills with experience turning complex and disparate data sets into business strategy (experience in building and adapting financial models is a plus)
- High attention to detail and proven ability to manage multiple priorities simultaneously with tight deadlines
- Strong verbal and written communication skills coupled with demonstrated experience effectively working with and influencing senior level and cross-functional stakeholders
- Strong intrinsic problem solving skills, ability to structure and solve problems and conduct and interpret analysis independently
- Ability to identify value and prioritize work while collaborating with multiple stakeholders with competing priorities
- An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action
Massachusetts Applicants: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].
Top Skills
What We Do
Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.
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