Senior Analyst Marketing Finance

Posted 2 Days Ago
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Atlanta, GA, USA
In-Office
Senior level
Other
The Role
Owns budgeting, forecasting, reporting, variance analysis, expense classification, and month-end close support for National Advertising Funds across 14 brands. Partners with marketing leaders and Accounting to evaluate spend effectiveness, maintain accurate fund P&Ls, identify risks and opportunities, and deliver financial insights to stakeholders and executives.
Summary Generated by Built In

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

The Senior Analyst, Marketing Finance reports to the Senior Manager, Operational Finance and serves as the primary bridge between Finance and Marketing across Authority Brands' portfolio. This role owns end-to-end budgeting, forecasting, and reporting for the National Advertising Funds (NAF) of 14 brands, ensuring fund dollars are accurately tracked, properly classified, and deployed effectively. Partnering closely with brand marketing leaders, the Senior Analyst provides the financial insight needed to evaluate spend effectiveness and support informed decision-making by marketing and executive leadership.

KEY RESPONSIBILITIES

  • Own the end-to-end annual NAF budgeting process for 14 brands, partnering with brand marketing leaders to develop spend plans aligned with projected fund contributions
  • Update NAF forecasts monthly, incorporating revenue-driven contribution inputs and planned spend from the marketing team
  • Prepare monthly budget vs. actual analysis, identifying and explaining variances and flagging risks or opportunities to fund balances
  • Partner with marketing leadership to evaluate the effectiveness and return of NAF spend, supporting data-driven decisions on channel and program allocation
  • Oversee expense classification for NAF activity, ensuring accurate coding and integrity of fund P&Ls in partnership with Accounting
  • Deliver monthly NAF reporting packages to key stakeholders, including brand marketing teams and executive leadership
  • Support month-end close activities related to NAF, including accrual review and reconciliation of fund balances
  • Serve as the finance point of contact for marketing teams, responding to ad hoc analysis requests and supporting process improvements across NAF reporting

QUALIFICATIONS

  • Bachelor’s degree in Accounting, Finance, Business Administration, or a related field.
  • 3-5 years of experience in accounting or financial analysis, preferably within a marketing or advertising environment.
  • Strong analytical skills with the ability to interpret complex financial data and provide actionable insights.
  • Advanced Excel skills.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Detail-oriented with strong organizational skills and the ability to manage multiple priorities.

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

 

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.


 Authority Brands Inc. is an Equal Opportunity Employer

 

Skills Required

  • Bachelor's degree in Accounting, Finance, Business Administration, or a related field
  • 3-5 years of experience in accounting or financial analysis
  • Experience within a marketing or advertising environment
  • Strong analytical skills and ability to interpret complex financial data
  • Advanced Excel skills
  • Excellent communication and interpersonal skills
  • Ability to collaborate effectively across departments
  • Detail-oriented with strong organizational skills
  • Ability to manage multiple priorities
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The Company
HQ: Columbia, MD
300 Employees
Year Founded: 2017

What We Do

Authority Brands is a parent company and franchisor of a portfolio of home-service businesses serving homeowners across residential needs. It grows these brands through acquisitions and supports franchise owners with training, marketing, technology, and operational resources so local franchise locations can build their businesses and deliver trusted services. Its network spans services from the property line to the roof line, including various household maintenance and repair needs.

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