Marketing Specialist

Posted 8 Days Ago
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Riyadh, SAU
Hybrid
Senior level
Healthtech • Software
The Role
Plans and executes integrated B2B marketing programs across the MEA region, including campaigns, events, webinars, content, digital, social media, and PR. Analyzes performance data, maintains CRM and dashboards, manages lead generation and attribution, coordinates sales and external partners, and recommends improvements to messaging and channel mix. The role requires Arabic and English proficiency and supports regional brand visibility, qualified demand, and pipeline growth.
Summary Generated by Built In
RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our innovative Healthcare Operations Platform, we’re connecting data to unlock trusted insights that enable improved decision-making and help deliver safer healthcare for all.

RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organizations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.

Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare…every day.

We're searching for a Riyadh-based Marketing Specialist to join our Marketing team, so that we can deliver integrated regional marketing programmes that strengthen brand visibility, engage target audiences, generate qualified demand, and support business growth across MEA. The role combines field marketing, events, campaigns, content, digital channels, marketing technology, and performance measurement, converting regional priorities into consistent, measurable marketing outcomes.

How You'll Spend Your Time

  • Analyse campaign, event, and webinar performance and maintain accurate data in dashboards and CRM systems in order to produce actionable reports that demonstrate marketing contribution to regional business growth.
  • Translate regional business priorities and audience needs into practical marketing plans, campaign briefs, and activity calendars in order to drive consistent, locally relevant execution.
  • Partner with Sales, business leaders, central marketing teams, and external partners in order to coordinate events, exhibitions, webinars, and seminars and align lead qualification and follow-up.
  • Plan and execute integrated demand-generation and brand-building campaigns across events, email, digital, social media, partner, and public relations channels in order to engage priority audiences.
  • Develop and localise audience-focused content and apply agreed attribution methods in order to refine messaging, assess pipeline contribution, and recommend improvements to channel mix and targeting.

What Kind of Things We're Most Interested in You Having

  • Two to four years of experience delivering integrated B2B marketing programmes in regional or multi-market environments, including events, exhibitions, webinars, seminars, and digital campaigns, with demonstrated success generating qualified leads and contributing to pipeline.
  • Hands-on experience with marketing automation, CRM, webinar, event-management, digital, social media, and reporting platforms.
  • Strong capability in marketing planning, audience segmentation, content development, brand governance, agency and vendor coordination, budget management, data analysis, and performance reporting.
  • Effective project management, cross-functional communication, and stakeholder-management skills, with the ability to manage multiple priorities and turn insights into practical improvements.
  • Native Arabic speaker with professional proficiency in English, both written and spoken, and a Bachelor's degree in Marketing, Business Administration, or a related field.
  • Sincere interest in making a positive change in healthcare, with experience in healthcare technology, enterprise software, or another regulated B2B industry an advantage.

By enabling flexibility in how we work and prioritizing employee wellness, we empower our team to do and be their best. Our benefits package is designed to support your health, wellbeing, and future.

RLDatix is an equal opportunity employer, and our employment decisions are made in accordance with applicable law and without unlawful discrimination.

As part of RLDatix's commitment to the inclusion of all qualified individuals, we ensure that persons with disabilities are provided reasonable accommodation in the job application and interview process. If reasonable accommodation is needed to participate in either step, please don't hesitate to send a note to [email protected].

Skills Required

  • Two to four years of experience delivering integrated B2B marketing programs in regional or multi-market environments
  • Experience with events, exhibitions, webinars, seminars, and digital campaigns
  • Demonstrated success generating qualified leads and contributing to pipeline
  • Hands-on experience with marketing automation, CRM, webinar, event-management, digital, social media, and reporting platforms
  • Experience in marketing planning, audience segmentation, content development, brand governance, agency and vendor coordination, budget management, data analysis, and performance reporting
  • Project management, cross-functional communication, and stakeholder-management skills
  • Native Arabic speaker with professional proficiency in written and spoken English
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Experience in healthcare technology, enterprise software, or another regulated B2B industry

RLDatix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RLDatix and has not been reviewed or approved by RLDatix.

  • Affordable Benefits — Health coverage is often described as affordable, with HSA/FSA options and efforts to offset plan changes. Feedback suggests core medical, dental, and vision offerings deliver solid value.
  • Leave & Time Off Breadth — Generous PTO and paid holidays are consistently highlighted, supporting work-life balance. Feedback suggests time-off policies are a clear strength alongside hybrid/remote flexibility.
  • Retirement Support — A 401(k) with company matching is recognized as a meaningful component of total rewards. Feedback suggests retirement benefits are straightforward and dependable.

RLDatix Insights

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The Company
HQ: Chicago, IL
1,535 Employees
Year Founded: 2018

What We Do

At RLDatix, we believe that what flows through our software is more than bits and bytes — it’s human lives. This is our mantra, our mindset, our passion and our purpose. We deliver comprehensive healthcare software solutions designed to raise the standard of care for patients, providers and healthcare organizations around the world. What sets us apart: ? Global reach, local impact — We serve over 10,000 organizations across 30+ countries. ? Culture of purpose — Our team is united by the conviction that healthcare work is a privilege. ? Partnership mindset — We see ourselves as more than a vendor; we strive to be a trusted ally in improving patient safety and care. ? Innovation-driven — We continuously evolve our platform to help our customers stay ahead in compliance, safety, outcomes and efficiency. Join us as we continue to empower healthcare systems to do more — for their patients, staff and communities.

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