Senior Analyst, Financial Planning & Analysis - Marketing & Operations

Reposted 4 Days Ago
Los Angeles, CA
Hybrid
88K-110K Annually
Senior level
Digital Media • eCommerce • Gaming • Mobile • News + Entertainment
The world’s largest destination for all things anime.
The Role
This role involves managing budgeting, forecasting, and reporting for marketing activities, along with comprehensive analysis and performance metrics development.
Summary Generated by Built In
About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

You will operate at the heart of our organization, leading the budgeting, forecasting, and actual analysis for our marketing activity.

  • Manage marketing and operating reporting internally to management
  • Perform comprehensive analysis across marketing and user acquisition funnel, including paid media by channel, free trial conversions, LTV, and other KPIs
  • Guide data, process and application improvements aimed at enhancing quality and availability of marketing and performance information
  • Support the annual budget setting and monthly forecasting processes, including monthly reviews
  • Prepare presentations to communicate budgets, forecasts and important projects
  • Collaborate with the Marketing team on budget management and performance analysis
  • Partner with Accounting on actual close process and P&L analysis
  • Develop KPI's, metrics, and dashboard reports
  • Work with other groups and spearhead any initiatives that you believe will move the needle

As the Senior Analyst, Financial Planning & Analysis you will report to the Senior Director, Financial Planning and Analysis. For this role we are considering candidates in the Los Angelas area.

About You

We are looking for a strategic Senior Financial Analyst to support our Marketing and Operations teams with critical financial modeling, performance analysis. You will drive planning, and data-driven decision-making across our subscription-based marketing funnels. From analyzing performance and preparing budgets to KPI development and presentations, you'll be at the center of how we understand and improve our marketing investments. This position is ideal for someone with a foundation in FP&A, deep experience in media or subscription-based businesses, and experience with turning data into actionable insights that power growth.

  • 5+ years of experience in analytical environments (e.g. FP&A, Accounting, Strategic Planning, Investment Banking, Consulting)
  • Understanding of marketing, paid media, and user acquisition cycles
  • Understanding of subscription economics ARPU, LTV, CAC, cost per asset, organic, payback, paid media incrementality, penetration, TAM, churn
  • Proficiency in Excel and the ability to perform complex financial modeling
  • Experience presenting to a non-finance audience
  • Experience using NetSuite, Adaptive, or other enterprise software.
  • Knowledge of dashboard software such as Tableau, Power BI, or similar
  • Prior experience at a media/entertainment/tech company
  • Anime Fan a plus!
About the Team

Crunchyroll's Finance Organization consists of Financial Planning & Analysis, Accounting, and Business Intelligence team members based across multiple global locations. The FP&A team is seeking a high-visibility Senior Analyst who will play a critical role in providing data-driven analysis to help define Crunchyroll's long-range plans as it relates to its marketing activity including paid media campaigns, partnerships and events.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$88,000$110,000 USD
About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Top Skills

Adaptive
Excel
NetSuite
Power BI
Tableau

What the Team is Saying

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Bianca
Mae
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The Company
Chișinău
1,200 Employees
Year Founded: 2006

What We Do

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.

With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.

From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms.

Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.

We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.

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Crunchyroll Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.

Typical time on-site: 3 days a week
Chișinău, Moldova
Dallas, TX
Grimes, IA
Hyderabad, India
Lausanne, Switzerland
London, UK
Los Angeles, CA
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Melbourne, Australia
New York, NY
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San Francisco, CA
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