We're looking for an individual to own, evolve, and grow the Team TaylorMade Rewards program across our eCommerce business within our largest market. In this role you will be the program's day-to-day champion — owning commercial execution, shaping strategy, driving member engagement and owning optimization of points while partnering cross-functionally to make loyalty a genuine competitive advantage. This is a high-visibility, high-impact role at the intersection of data, marketing, and customer experience.
US Commercial Ownership
- Own the US Team TaylorMade Rewards program, including earning and redemption mechanics, and member lifecycle strategy in TM’s largest market.
- Develop and maintain the US loyalty financial model ensuring the loyalty investment drives measurable ROI through repeat purchase rate, LTV, and contribution margin.
- Drive the commercial evolution — identifying new earn/burn opportunities, partnership integrations (e.g., ID.me, subscriptions), and feature enhancements.
- Identify and develop early access and exclusive product opportunities for loyalty members — defining eligibility criteria, coordinating with merchandising and product teams on inventory allocation, and ensuring these benefits are clearly communicated and differentiated across member tiers.
Commercial Management & Execution
- Design and execute targeted loyalty campaigns (bonus point events, triple-point promotions, milestone rewards) tied to key product launches, seasonal moments, and tour activations.
- Own loyalty member automations across email, SMS, and push notifications — including trigger logic, segmentation, and messaging strategy — and track performance against key engagement metrics such as open rate, click-through rate, conversion, and churn reduction to continuously optimize the member lifecycle.
- Collaborate with the US retention team to build personalized member communication journeys that drive enrollment, engagement, and reactivation.
- Partner with the merchandising and site experience teams to ensure loyalty is prominently featured across taylormadegolf.com — from homepage banners to checkout.
- Manage the loyalty content calendar and coordinate with creative to develop on-brand assets for program communications.
Analytics & Insights
- Define, track, and report on core loyalty KPIs: enrollment rate, retention rate, active member rate, points issuance/redemption, redemption rate, and member vs. non-member spend benchmarks.
- Use data and A/B testing to continuously optimize program mechanics, earning rules, and member communications.
- Partner with the analytics team to build member segmentation models and identify high-value cohorts for targeted retention initiatives.
- Present regular performance updates and strategic recommendations to US eCommerce and marketing leadership.
- Flag to Global Program Manager and senior leadership when global program decisions affect US points issuance, redemption mechanics, or member economics, and provide input on US P&L impact before those decisions are finalized.
- Performs other related responsibilities as required
Knowledge and Skills Requirements:
- Strong ability to build project plans, connect cross functional teams and own end to end delivery of content assets.
- Strategic thinker with a great attitude and an insatiable appetite for learning
- Must be able to quickly assess issues and react to changing circumstances and new information
- Familiar with standard concepts, practices, and procedures within an agile software life-cycle
- Able to work in a fast-paced environment, including prioritizing and multi-tasking while paying close attention to detail
- Knowledge of MS Office Tools (Outlook, Word, PowerPoint, Excel)
- Strong English verbal and written communication with the ability to effectively interface with all levels of management.
- Ability to influence effectively and work as a member of a cross functional team.
- Passion for ecommerce and best practices, with a consumer-first perspective.
- Excellent organizational, planning and project management experience.
- Organized and self-motivated team player, able to build strong cross-departmental working relationships, with strong attention to detail and the ability to prioritize objectives, handle time constraints, and manage shifting priorities within a fast-paced environment.
- Expert in establishing new processes within a large organization to improve efficiency and streamline workflows.
- Strong analytical skills. Capable of interpreting data to improve content effectiveness and recommend optimizations.
- Familiarity working with third party vendors and ecommerce tools: Salesforce, Figma, Quantum Metrics, Google Analytics, Air-table (or similar).
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 4+ years’ experience within an E-Commerce business essential, loyalty experience preferred.
- Experience working in a cross functional environment within a large organization.
Work Environment / Physical Requirements:
- Normal office conditions with consistent computer usage
- Ability to work extended hours as necessary
- Light physical effort equal to frequent lifting or moving of lightweight materials
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $85,000 - $95,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- 4+ years' experience within an E-Commerce business
- Loyalty program experience
- Experience working in a cross functional environment within a large organization
- Strong ability to build project plans and own end-to-end delivery
- Strategic thinking and eagerness to learn
- Ability to quickly assess issues and adapt to changing circumstances
- Familiarity with agile software life-cycle concepts and practices
- Ability to prioritize, multi-task, and pay close attention to detail in a fast-paced environment
- Proficiency with MS Office tools (Outlook, Word, PowerPoint, Excel)
- Strong English verbal and written communication skills
- Ability to influence and collaborate effectively across teams
- Passion for ecommerce and consumer-first perspective
- Excellent organizational, planning and project management experience
- Experience establishing new processes to improve efficiency and workflows
- Strong analytical skills; capable of interpreting data and recommending optimizations
- Familiarity with third-party vendors and ecommerce tools (Salesforce, Figma, Quantum Metrics, Google Analytics, Airtable)
TaylorMade Golf Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TaylorMade Golf Company and has not been reviewed or approved by TaylorMade Golf Company.
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Wellbeing & Lifestyle Benefits — Perks include strong product discounts, discounted golf access, gym memberships, paid holidays, and company events that add lifestyle value. These extras contribute meaningful non-cash value across many roles.
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Healthcare Strength — Medical, dental, and vision insurance are part of the standard package. Access to these core coverages is a consistent element of the offering.
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Strong & Reliable Incentives — Cash bonuses for outstanding work and commission-driven upside in certain roles can materially boost earnings. Variable pay elements help some teams view total compensation more favorably.
TaylorMade Golf Company Insights
What We Do
Overview: Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks. History: In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far. Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
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