Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Job Title: Senior Analyst Customer and Marketing Insights
Job Description:
We are seeking an experienced and data-driven Business Analyst with a strong background in Marketing and Customer Analytics to join our team. The ideal candidate will possess a minimum of 4+ years of relevant experience in Customer Analytics, Marketing Analytics, with expertise in Retail, Distribution, B2B, B2C, and Marketplace domains. The role requires deep expertise in SQL query optimization, relational database management systems (RDBMS), and a strong understanding of customer lifecycle analytics, marketing campaign evaluation, and advanced statistical modeling.
Key Responsibilities:
Customer and Marketing Analytics:
- Analyze customer lifecycle metrics, including acquisition, retention, churn, and lifetime value.
- Evaluate key marketing metrics such as CAC , AOV, and Revenue, Orders.
- Perform pre- and post-campaign analysis to assess marketing effectiveness and ROI.
- Develop customer segmentation strategies to optimize email and marketing campaigns.
SQL and Database Expertise:
- Write, optimize, and manage complex SQL queries for data retrieval, transformation, and reporting.
- Perform performance tuning and optimization of database queries and stored procedures.
- Ensure data accuracy, completeness, and consistency across relational database systems (RDBMS).
- Design and maintain data models to support efficient analytics and reporting processes.
Visualization and Dashboarding:
- Develop and maintain dashboards using Power BI, Tableau, or similar visualization tools.
- Transform raw data into actionable visualizations to support strategic decision-making.
Technical Expertise:
- Leverage Python or R for advanced analytics and data processing tasks.
- Perform data transformation using Power Query or similar tools.
Required Qualifications:
- Bachelor’s degree in engineering (IT&CS, AI/ML, Data Sc.), business Analytics, Marketing, Data Science, or a related field.
- 4+ years of relevant experience in Marketing Analytics, Customer Analytics, BI or related fields.
- Expertise in writing and optimizing complex SQL queries for RDBMS.
- Advanced understanding of relational database management and performance tuning.
- Strong experience with customer lifecycle analytics, including segmentation and statistical modeling.
- Hands-on experience with Power BI (visualization, data modeling, and transformation).
- Exceptional communication skills with the ability to present data insights to non-technical stakeholders.
Preferred Qualifications:
- Experience in the Retail, Distribution, B2B, or B2C domains.
- Familiarity with customer and email marketing analytics.
- Experience creating dashboards in Tableau or other visualization platforms.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Skills Required
- Bachelor's degree in IT, Computer Science, Data Science, Business Analytics, Marketing, or related field.
- 4+ years of experience in Marketing Analytics, Customer Analytics, BI, or related fields.
- Expertise in writing and optimizing complex SQL queries for relational databases and stored procedures.
- Advanced understanding of relational database management and performance tuning (RDBMS).
- Strong experience with customer lifecycle analytics, segmentation, retention, churn, LTV, and statistical modeling.
- Hands-on experience with Power BI including visualization, data modeling, and transformation.
- Ability to leverage Python or R for advanced analytics and data processing.
- Experience performing data transformation using Power Query or similar tools.
- Exceptional communication skills; able to present data insights to non-technical stakeholders.
- Experience in Retail, Distribution, B2B, or B2C domains.
- Familiarity with customer and email marketing analytics.
- Experience creating dashboards in Tableau or other visualization platforms.
Avnet Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Avnet and has not been reviewed or approved by Avnet.
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Retirement Support — A company-funded pension alongside a 401(k) and a discounted employee stock purchase plan establishes strong long-term savings options. Company materials and plan documents underscore active pension funding and tools that help employees model outcomes.
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Leave & Time Off Breadth — Company resources emphasize paid time off, paid holidays, and flexible or hybrid work where roles allow. Benefits guides also outline leave programs, including paid family leave in the U.S.
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Wellbeing & Lifestyle Benefits — A broad well-being platform (THRIVE), EAP counseling, wellness reimbursements, employee discounts, and on-site health offerings extend support beyond core insurance. Development and community programs further contribute to a rounded total rewards experience.
Avnet Insights
What We Do
Avnet is a global electronic components distributor with extensive design, product, marketing and supply chain expertise for customers and suppliers at every stage of the product lifecycle. For the past 100 years, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Our culture was founded on new ideas and emerging technology. Headquartered in Phoenix, Arizona, Avnet is a leading global technology distributor and solutions provider at the center of the technology value chain. Founded in 1921, we work with suppliers in every major technology segment to serve customers worldwide across a broad range of markets. Whether working on large-scale production or early prototypes, we meet customer needs through individualized, end-to-end service to streamline solutions and improve efficiency for customers worldwide. Headquartered in Phoenix, Arizona, we serve more than 1 million customers in more than 140 countries and partner with global suppliers from almost every technology segment.
