Senior Analyst - CRM

Oversee Salesforce CRM operations, ensuring high data quality, accurate lead routing, campaign attribution, and strong governance across leads, contacts, and accounts.

Own and optimize marketing automation platforms (e.g., Marketo), including campaign execution, lead scoring, segmentation, and nurture programs to improve engagement and conversion.

Drive campaign execution and performance tracking, ensuring accurate campaign setup, attribution, and continuous improvement based on ROI and conversion metrics.

Establish and monitor KPIs, dashboards, and reporting frameworks to provide actionable insights on lead quality, campaign effectiveness, and sales alignment.

Maintain Salesforce data quality: deduplication, data standardization and appending contact and firmographic details.

Conduct secondary research to enrich database records with verified information.

Run basic Salesforce reports to support marketing campaign tracking, sales alignment, and list building.

Collaborate with the demand generation team to segment audiences and support email and digital marketing initiatives.

Identify and implement automation solutions for database management and marketing operations processes.

Lead, mentor, and manage the team by driving performance, accountability, and continuous skill development, while fostering a collaborative and high-performance work environment.

Optimize team productivity through effective workload planning, prioritization, and standardization of processes, ensuring efficient utilization of resources.

Ensure high-quality deliverables with strong attention to detail, enforcing quality control mechanisms, process adherence, and regular reviews to minimize errors.

Drive timely execution of campaigns, reporting, and operational deliverables, ensuring deadlines and SLAs are consistently met.

3–5+ years of experience in Salesforce, lead generation, and marketing automation, with at least 2–3 years in a team management role.

Proficiency in Salesforce CRM Lightning (minimum 3 years) : lead/contact management, reporting, creating dashboards, and campaign setup.

Hands-on experience with Marketo.

Strong Microsoft Excel skills, including pivot tables, lookups, and conditional formulas.

Excellent analytical, communication, and problem-solving abilities.

Highly organized with strong attention to detail and the ability to manage multiple priorities.

Familiarity with B2B marketing operations and sales processes desired.

Serve as a first-level QA for marketing campaigns and database tasks.

Maintain regular communication with global stakeholders in marketing and sales.

Proactively seek feedback and implement improvements.

Build and maintain strong working relationships across functions.