Senior Analyst, Advanced Analytics

Senior Analyst, Advanced Analytics

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Senior Analyst, Advanced Analytics in the Advanced Analytics Department. On this team you will work to identify growth opportunities, support decision-making, and enhance operational efficiency through various marketing science analyses. These include Test & Learn, Commercial Mix measurement, guest-focused analytics and insights, performance measurement through modeling and digital trends analysis. As a key member of our Marketing Science Team, you will leverage data analysis and statistical techniques to derive actionable insights that inform our marketing and commercial strategies.

Are you a marketing analytics expert with proficiency in statistical methodologies and the ability to communicate complex findings with clarity and precision? We invite you to apply for our Senior Analyst, Advanced Analytics role today and #MakeItYourChoice.

Your Responsibilities

• Collaborate and provide strategic guidance and recommendations to internal stakeholders based on data-driven insights, including (but not limited to) helping stakeholders understand their target audience, and measuring the impact of their efforts through:
  • Deep dive analysis
  • Experimentation (Test & Learn)
  • Predictive Modeling
• Support Choice’s Commercial Mix Model. This includes managing relationships with our partners to ensure data inputs are correct, timelines are on track and the model continuously evolves to be more efficient and effective. This also includes translating the modeled results into digestible action items for our stakeholders and combining with other data sources into a coherent performance readout.
• Work with other teams within the Advance Analytics Department (Digital Analytics, Data Visualization, Market Research, Data Science, etc.) to develop insights and ensure efficient ongoing evaluation of key initiatives.

Your Experience, Skills & Competencies

• Bachelor’s degree is required. Ideal fields of study include Business Analytics and Management, Economics, Statistics, Mathematics, Data Science and/or Marketing.
• 3+ years of advanced and/or predictive analytics experience is required.
• Proficiency in Microsoft Excel and PowerPoint.
• Proficiency in SQL or R/Python/SAS.
• Tableau experience is strongly preferred.
• Experience with customer and marketing analytics is strongly preferred.
• Experience with experiment design, some statistical modeling.
• Ability to model complex problems with numerous assumptions, inputs, and scenarios.
• Strong knowledge and ability to translate data/trends into business decisions that enhance business performance.
• Ability to manage multiple stakeholders, projects, and timelines efficiently and effectively.
• Must be an energized self-starter who can work independently; comfortable challenging organizational norms and accepted thinking to improve effectiveness.
• Ability to interact effectively at all levels within the organization, including senior management.
• Strong communication skills – includes oral (one-on-one and presentations to large audiences) and written.

Your Team

This is an individual contributor role that will report to the Manager, Marketing Science. You will collaborate with other senior analysts on the Commercial and Marketing Analytics Team, overall analytics team and cross functional departments.

Your Work Location

As our Senior Analyst, Advanced Analytics you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.

About Choice Hotels Financial Performance

Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) for second quarter 2024 grew to a quarterly record of $161.7 million, a 6% increase compared to the same period of 2023. Please click here to review the details.

*** PLEASE NOTE: This role is not eligible for sponsorship ***

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.