Senior AI & Organic Search Lead

The Role

Fisher & Paykel is an iconic global brand with a strong local heritage. Our origins inspire our culture of curiosity and passion to develop solutions designed around people - these are some of the core elements that make us unique.  We are driven by our values of being trusted, sustainably minded, innovative, generous, and curious. As a team we take a collaborative approach and have a working environment where all ideas are heard, evaluated, and tested against our leading goal - to be the world's most human-centred appliance brand.

Senior SEO & Generative Engine Optimisation (GEO) Lead – Global Impact | Digital

We’re looking for a senior search leader to shape the future of our brand visibility — across traditional search and Generative Engine Optimisation (GEO) for AI-driven discovery. As we embrace AI and all that it offers within our business, this role will evolve also. You'll need to be agile, resilient and able to collaborate with key stakeholders across a number of priorities as much as being able to bring your technical expertise.

Why this role?

• Lead global & local strategies optimised for Google SGE, Bing Copilot, Perplexity, and more.
• Build entity-rich, AI-ready content that ranks in generative answers.
• Influence product, UX, and content strategies at a senior level.

What you’ll do

• Drive integrated SEO & GEO strategies across all markets.
• Ensure multi-modal readiness: text, voice, image, and video.
• Lead AI search performance optimisation and reporting.

What you’ll bring

• 5+ years’ experience in SEO and 3+ years at a senior level, with recent exposure to GEO.
• Track record of success in AI search visibility.
• Thrives in change with a relentless curiosity for what’s next in search.

Apply now and help us lead to the front of the AI search race.

Note that we’re ideally looking for someone to start in January 2026 and we can move fast.  Equally, we'll respect your summer holiday plans and can be patient for the right person.

Fisher & Paykel is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.