Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.
The Media Planning Manager is responsible for developing and executing integrated media plans that align advertiser goals with Citi’s unique first-party data and media capabilities. This role sits at the intersection of strategy and execution—owning the translation of campaign briefs into tactical plans, while ensuring feasibility and performance through close collaboration with cross-functional teams.
This individual will act as a key partner to Sales, Ad Operations, Product, and Analytics, ensuring campaigns are well-designed, properly set up, and optimized to meet performance objectives.
Responsibilities:
Develop end-to-end media plans, including audience strategy, budget allocation, channel mix, and flighting
Leverage Citi’s first-party data to build targeted audience strategies and drive campaign performance
Translate advertiser objectives into clear, actionable media recommendations and plans
Partner with Sales and Account teams to support pre-sale strategy and client presentations
Collaborate closely with Ad Operations, Analytics, and Product to ensure campaigns are feasible, properly executed, and optimized
Monitor campaign performance and refine plans to improve outcomes against KPIs (e.g., ROAS, conversion, engagement)
Articulate planning rationale, expected performance, and optimization strategies in client-facing conversations
Contribute to building and standardizing planning processes (e.g., audience sizing, inventory validation, planning workflows)
Support test-and-learn initiatives and proof-of-concept campaigns to validate Citi Commerce capabilities
Develop strategies for both active campaigns and new business opportunities, including outreach planning
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
6–10 years of experience in media planning, advertising, or commerce media environments
Strong experience building and executing campaigns from brief through launch
Experience integrating media plans aligned to advertiser goals and Citi Commerce capabilities
Experience with audience strategies and segmentation recommendations leveraging first-party data
Experience managing budget allocation models, channel mix strategies, and campaign flighting plans
Experience generating performance-driven insights informing targeting, media mix, and optimization
Experience with scalable planning frameworks and processes to improve speed and consistency
Education:
Bachelor’s/University degree, Master’s degree preferred (Highly preferred Bachelor’s degree in Marketing, Business, or related field)
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Required Skills & Expertise
Proven ability to develop high-performing media plans across digital channels
Strong understanding of the digital advertising ecosystem (e.g., programmatic, owned & operated, audience targeting)
Familiarity with commerce media networks and first-party data activation
Ability to translate data and insights into clear planning recommendations
Strong analytical skills with experience optimizing toward KPIs such as ROAS, conversion, and engagement
Experience collaborating across cross-functional teams in fast-paced environments
Strong communication skills, including the ability to support client-facing conversations
Problem-solving mindset with the ability to manage multiple priorities and deadlines
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Job Family Group: Marketing------------------------------------------------------
Job Family:Advertising, Branding and Media------------------------------------------------------
Time Type:Full time------------------------------------------------------
Primary Location:Irving Texas United States------------------------------------------------------
Primary Location Full Time Salary Range:$114,720.00 - $172,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:Jun 09, 2026------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 6-10 years of experience in Ad Operations, Programmatic, or Campaign Management
- Experience managing campaign launches and executions
- Experience optimizing campaign delivery and pacing performance
- Experience managing operational playbooks and standardized workflows
- Experience generating campaign reporting outputs and performance insights
- Experience inputting into inventory utilization and yield optimization
- Strong hands-on experience with ad tech platforms
- Deep expertise in campaign trafficking and troubleshooting
- Experience working with audience/data platforms
- Solid understanding of digital media measurement frameworks
- Experience executing onsite and offsite campaigns
- Strong analytical and problem-solving skills
- Effective cross-functional collaboration and communication skills
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
Citi Insights
What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
